Ornaith Killen has talked about new Facebook trends in a blog poston Econsultancy blog. Killen says, “For those of you that have attended a roundtable before, you’ll be aware that we hand out a trends briefing, which is an up-to-date document on trends, pulled together by the research team before the event. For those of you that haven’t attended a roundtable before, you’ll know what to receive when you do go. I wanted to share the trends with you, as Facebook changes so frequently that it’s always good to keep ourselves informed. Some of this information has been written... [...]

Greg Finn says, “One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives thenewer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings which ended up disappointing due to its lack of flexibility. While advertisers could group ads, the targeting and bidding controls still lived at the ad level, not the set level. This meant that anytime an advertiser wanted to change targeting or bidding for a group... [...]

A new study, reported in Inside Facebook, reveals that ” the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.” The study was originally conducted by a group called Socialbakers, shows a growing trend of videos being posted on Facebook, while the number of videos being posted on YouTube is declining. This hasn’t occurred by accident. Facebook management has been investing a lot of energy and resources into building its value for marketers. It has won over many and in time could even surpass YouTube in videos. It seems that... [...]

Pamella Neely says, “Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook’s organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels. The chart below shows this all too clearly. Though the data in the chart ends at March of 2014, the trend it shows hasn’t shifted much. Hundreds of Facebook and Internet marketing experts have gone so far as to say that Facebook’s organic reach is rapidly approaching zero”. 8... [...]

Jeff Rajeck says, “Facebook’s ad engine is easy to use, but difficult to master. Here’s a few ‘secret’ features which may surprise even an experienced Facebook marketer. Facebook is good at secrets. Often it rolls out functionality without telling anyone but its closest partners. Then the new functionality slowly leaks into the Power Editor ad platform. And it takes even longer for new stuff to get into their consumer-grade ad interface”. Three Facebook marketing secrets ‘Econsultancy’ Blog  [...]

Seth Fiegerman says, “Facebook‘s mobile ad business is about to get another boost. The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers. SEE ALSO: Ello’s Creator Knows His Social Network Sounds Stupid Audience Network, which was first announced in April, allows businesses to use Facebook’s ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including... [...]

Jean Moncrieff says, “When it comes to social media marketing, and in this case Facebook, your business goal isn’t to get likes and shares, it’s to do sales! For that reason every post should have a clear purpose. Ask yourself, “What is the goal of this post?” and “How does it relate to my business goals?“. If you can’t answer these questions you’re wasting time – one of the scarcest resources any business owner has. If you’re in the wine business your goal is to sell more cases of wine, right? To test your audience and gauge if there is a market for Chilean wine you run... [...]

Eamon Amett says, “Understanding the risks to your personal reputation is the first step in reputation management. Once the risks are understood, the next step is to proactively manage your reputation online. Social media is one of the easiest places to make mistakes with regard to managing an online reputation, but it is also one of the most effective places to proactively manage reputation as well. It is important to remember that anything posted on social media platforms like Facebook and Twitter are out there forever. Even if you immediately delete a status update on Facebook or a Tweet... [...]

Karissa Bell says, “Facebook might soon offer the option for users to share with one another completely anonymously. The social network is preparing to launch a standalone app that will allow users to anonymously interact with each other, according to a report in the New York Times. SEE ALSO: 20 Things Your Most Annoying Friends Do on Facebook According to the report, the app will launch in the coming weeks and allow people to use pseudonyms so they can have discussions about topics “which they may not be comfortable connecting to their real names.””. Report: Facebook Readying... [...]

Jimmy Reilly just released this new training. He says that you can avoid expensive Facebook ads and still earn a living on Facebook. The process is simple in concept, and, based on the experience of Katrina Mayors, Reilly’s partner, requires only a couple of hours a day doing “cut and paste” work. They found a way to get lots of fans, keep them interested by pasting fun content into their Facebook page, and then monetize the huge fan base by reviewing relevant products with an affiliate link. That’s the simple concept, but there are plenty of specific optimizations to the... [...]