Tim Peterson says, “Facebook has sent out a warning to advertisers: cut down the time it takes to load your web pages or we’ll cut the reach of your ads. Facebook plans to start considering how long it takes a link brands include in their ads to load when it decides whether to show that ad to someone, the company announced on Wednesday. The move is the company’s latest effort to make Facebook a less frustrating place for people to peruse while on a phone, as were the introductions of Instant Articles and Canvas formats. And it could have the perhaps-not-unintentional effect of pushing... [...]

Lesya Leu says, “Facebook is at it once again… I was SHOCKED! You guessed it: Facebook updates its algorithm again, but no one is really surprised (much less shocked) at this point. This time, the social platform taught its algorithm to recognize clickbait titles. You know, the ones that balance on the edge of curiosity and distaste. Facebook began targeting this issue back in April, when its algorithm started evaluating signals like time spent on a given page. However, “while this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us... [...]

Tamar Weinberg says, “It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already. The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean and gives the brand a little more prominence. A spokesperson from Facebook said, “We’ve introduced a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a new column for tab navigation and a more prominent call-to-action button.” The layout... [...]

Zak Stambor says, “Facebook’s revenue in the second quarter of the year surged 59% from the same period a year ago thanks largely to ad revenue from the network’s mobile advertising. The social network reported today that 84% of its Q2 advertising revenue stems from mobile ads, which appear on Facebook, Instagram and across Audience Network. Given that advertising makes up nearly 97% of the company’s revenue, the roughly $5.241 billion that retailers and other marketers spent on mobile advertising during the quarter made up about 81% of the company’s overall revenue. That’s a significant... [...]

Karissa Bell says, “Facebook appears to be working on yet another Snapchat-like experience. New screenshots of what look to be one of the social network’s many experiments show the company is working on a new feature that allows groups of friends to privately share photos and other updates that disappear after 24 hours. Called “quick updates,” the experience was first noticed by Tiffany Zhong, an analyst at venture capital firm Binary Capital, though other users have reported seeing the test as well. Quick updates lives in the main Facebook app behind the new smiley face... [...]

Brian Hughes says, “On June 29, Facebook’s algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver. Facebook (NASDAQ:FB) accounts for 41.4 percent of referral traffic to news sites, according to Parse.ly’s April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even... [...]

Ellen Bartolino says, “While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement. Additional functions help you build credibility and relevance when users see and interact... [...]

Jason Abbruzzese says, “Facebook’s role as a distributor of the news is well established. Now, it’s becoming the place where news happens. Margaret Sullivan, media columnist for the Washington Post, doesn’t think the company is ready to take on that role. “I think that Facebook really sees itself and talks about itself in this way that has nothing to do with news,” Sullivan said in an interview with Mashable’s Biz Please podcast, which you can find on iTunes, Google Play and Stitcher. “I think increasingly and as Facebook Live has come on so strong…some... [...]

Tim Peterson says, “Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you do, Facebook will now start telling brands how many people it thinks actually visited their locations based on these ads. Advertisers had previously tried to offer store location info by including links within their ads, but too often the landing pages attached to those links were designed for desktop, not the phones on which these ads run. “What we’ve built is a mobile-first, native experience that is part of the ad format itself,”... [...]

Tom Brant says, “A feature that will automatically alert you if someone is impersonating your Facebook profile is the latest security enhancement for users of the world’s largest social network. Approximately 75 percent of Facebook profiles are now automatically alerted when imposters use their profile photo and user name to create a fake account, Mashable reports. If an imposter is detected, the system automatically alerts the real user account. That person can then flag the profile as an impersonation, and Facebook’s security team is notified to delete the account. Impersonation... [...]