Martin Beck says, “Facebook’s search update today can be seen as a shot across Twitter’s real-time bow. Starting today for US English language users, Facebook search will dig through all of Facebook’s 2 trillion posts and display those you have permission to see. The move expands upon Facebook’s last major search update last December, which gave people the ability to search within friends’ posts. Now, the company is upping the ante by pulling in the full public conversation about search topics. It will also organize the results better, prioritizing posts from trusted news sources,... [...]

Martin Beck says, “Five months after introducing faster-loading “Instant Articles” to the News Feed, Facebook’s rollout of the enhanced mobile news reading format is picking up steam. The company announced today that thousands of Instant Articles are being published daily, and they will now be visible to all users of Facebook’s iPhone app. Android support is coming later this year, with a public beta test starting today. You’ll know you’ve bumped into an Instant Article when you see a lightning bolt in the top right corner of stories in your News Feed“. Facebook Rolls Out... [...]

Greg Sterling says, “This past week, Facebook introduced a new small business “channel” in its broadermarketing partner program. AdRoll and Constant Contact are the first two announced providers. Each will gain the ability to use an official Facebook partner badge as part of their marketing. AdRoll offers retargeting, while Constant Contact provides email marketing as its core product. The two companies will offer their respective solutions and Facebook integrations to their small business (SMB) customers. Facebook’s Steve Irvine, who runs the Facebook Marketing Partner program, indicated... [...]

Entrepreneur team says, “Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app. In an effort to move further into e-commerce and compete with Amazon Inc’s retail offerings, Facebook announced Monday it is testing several ad features that allow users to shop directly through its app. Few users make purchases on mobile phones because it is slow and cumbersome, but Facebook hopes to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2 percent of all retail sales, according to research firm... [...]

Anjali Lai says, “This week Facebook released “Reactions” for two pilot markets: Ireland and Spain. The new reactions available for posts? Love, haha, yay, wow, sad, and angry. Myself and Forrester analysts Jennifer Wise, Samantha Ngo, Brigitte Majewski across mobile, social, and advertising pow-wowed on this new addition.  Here are our thoughts: Facebook wins from this move. Hello new and granular consumer data. Facebook can continue to optimize its own news feed experience, and grow monetization of its data with improved audience profiles and targeting for ads – on its site, and... [...]

Karissa Bell says, “We’ll probably never get a true “dislike” button on Facebook, but the social network just started to roll out the closest thing we’ve seen yet. Reactions, a new feature for Facebook’s ubiquitous Like button that allows you to respond to posts with emoji, will go live for some Facebook users Friday, the company announced Thursday. Here a look at everything we know about it so far. How does it work? The easiest way to think about Reactions is as an extension of the existing Like button. The feature works with any post on Facebook where you... [...]

Ayaz Nanji says, “Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year? To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status, and other types) shared between June 2014 and June 2015 by more than 100,000 accounts. Below, key findings from the report. Post Types Some 45% of the Facebook posts examined were links, 44% were photos, 8% were status updates, and 3% were videos“. Facebook... [...]

Greg Sterling says, “In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating. It would be interesting to know how many advertisers Google currently has. Financial analysts have estimated that Google has approximately 4 million advertisers today. A substantial though undisclosed percentage of Facebook’s advertisers are small businesses. The company previously said it has 45 million active small business... [...]

Seth Fiegerman says, “Throughout much of its 11-year history, Facebook has been used as a tool to raise awareness and donations in times of crisis, whether it be for the 8.9 magnitude earthquake that rocked Japan in 2011 or for this year’s ebola crisis. Now, Facebook is looking to play a more active role in those efforts. Naomi Gleit, a longtime Facebook manager, revealed Sunday that the social network has created a team “dedicated to and committed to social good” during a panel discussion at Mashable’s annual Social Good Summit in New York. Facebook’s social... [...]

Karissa Bell says, “360-degree video has arrived on Facebook. The social network is beginning to add the immersive videos to the News Feed, the company announced Wednesday. The videos will be viewable from the web and from Facebook’s iOS and Android apps. The videos, first announced at Facebook’s F8 developer conference, are filmed with a special camera setup that captures q full 360-degree view of the scene. Much like the 360-degree videos on YouTube, you can change your view of the video by dragging you finger (or cursor, if you’re on a browser) around the screen or... [...]