Jack Simpson says, “The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook.  In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting talk on what he believes are the three biggest changes currently happening in digital. The move away from desktop to mobile. An increase in more visual-based communication. A tendency for discovery rather than search on mobile. Let’s go into a bit... [...]

Martin Beck says, “Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to advertising within the program,according to the Wall Street Journal. At issue are the restrictions the social network places on ads within the Instant Article format. Facebook only allows one banner-style ad sized 320 x 250 pixels for every 500 words of content within Instant Articles, while publishers would place three to four ads within similar stories on their mobile site. Facebook also currently doesn’t allow rich media ads within... [...]

Martin Beck says, “Facebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced several updatesthat highlight its push to introduce more of the immersive video format into the News Feed. Of most interest to marketers is the testing of the first ads using the virtual-reality-like format with a handful of brands, including AT&T, Samsung and Walt Disney World. We’ve embedded the ads below. Facebook pointed to more publishers using 360-degree video, including ABC News,BuzzFeed, Frontline and Nickelodeon. Facebook... [...]

Jason Abbruzzese says, “Facebook has been just destroying expectations for its ad business recently. It finally showed some signs of slowing in the third quarter of 2015, but not many. Doesn’t matter that much to investors, who just sent Facebook shares to an all-time high. Facebook reported earnings on Wednesday that included less profit than had been expected at $0.52 per share, but $4.5 billion in sales, besting estimates. “We had a good quarter and got a lot done,” said Mark Zuckerberg, Facebook founder and CEO, in the earnings release. “We’re focused on... [...]

Martin Beck says, “Facebook posted another expectations beating quarter, reporting $4.5 billion in revenue for the third quarter. That figure was a 41 percent increase from last year and $130 million more than analysts had expected. Earnings per share were 57 cents, excluding certain expenses, and also beat consensus expectations of 52 cents. It was the 14th consecutive quarter that the company exceeded Wall Street’s revenue predictions. Most of the revenue came from advertising, which was $4.29 billion, an increase of 45 percent from last year at this time. And if not for foreign exchange... [...]

Alicia Marie Tan says, “Facebook, like all tech nerds, has dreams of teleportation. The company’s chief technical officer, Mike Schroepfer, said the company plans to “effectively build a teleporter,” according to Business Insider. “Facebook wants to build a device that allows you to be anywhere you want, with anyone, regardless of geographic boundaries,” Schroepfer said Tuesday at a press event before the Dublin Web Summit. While not a “teleporter” in the traditional sense, Facebook wants to improve upon the virtual reality experience by adding... [...]

Karissa Bell says, “Facebook is redesigning the way its iOS users share content from third-party apps inside of Facebook. The social network showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing and who they share updates with. Share extensions are used by third-party apps to allow their users to share content back to Facebook. While this functionality has existed within iOS for some time, the experience up until now hasn’t always been great, Facebook product manager Alyssa Levitz explained. “We knew we had a lot... [...]

Martin Beck says, “Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their connections and other activity on the social network, displayed on cards within the notifications tab. It’s very similar to the predictive suggestions offered by Google Now and Microsoft’s Cortana, except the content displayed will be based on people’s activity on the social network, and it will live within the app on which people spend so much time. People will have the option to see... [...]

Angie Pascale says, “Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. With so many social networks focused on courting e-commerce brands with new Buy Now buttons and product focused ads, it’s nice to see Facebook providing a new feature focused on relationship building andlead nurturing. Last week, Facebook opened up their Lead Ads program to all advertisers. Originally announced in June of this year, Facebook Lead Ads were initially tested by a small group... [...]

Karissa Bell says, “Facebook search just got a lot more useful. The social network is updating its search features to make posts easier to find. The update is beginning to roll out to Facebook’s website and iOS and Android apps now, the company says. Once live, Facebook users will see three major improvements in search: personalized search suggestions, the ability to search posts shared publicly or by friends and the ability to search for what people are saying about specific topics. Previously, entering a search term would turn up results for pages, people, groups, events, apps... [...]