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Tuesday, February 25, 2025

Archive for the 'Instagram Marketing' Category

How to Use Instagram for Business [eBook]

HubSpot has published a free ebook titled ‘How to Use Instagram for Business’. This ebook provides a comprehensive overview of Instagram features and how they can be optimized for business. HubSpot teams says, “With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand. It’s... [...]

Here’s a short guide on ‘Instagram Insights’

Instagram Insights help you find out more information about your Instagram followers and the people interacting with your business on Instagram network. HubSpot columnist Amanda Zantal-Wiener has shared a short guide to use Instagram Insights. Amanda says, “To use Instagram Insights, you must first have a business profile. If you’re already using a personal account, you can switch to a business profile with a few steps: Make sure your Instagram profile is public. Private profiles cannot be used as business ones. Go to your profile and tap the gearshift wheel icon to visit your settings. Tap... [...]

Instagram influencer marketing saw a huge rise in 2017

An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts. According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021. The eMarketer team says, “As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer’s followers. In other words, it’s about... [...]

Want increase your Instagram following? Here’re 50 ways

Instagram, one of the most preferred social networks, has over 800 million active monthly users. The Instagram users share an average of 95 million photos and videos per day. Forbes contributor Steve Olenski has shared fifty ways to help brands increase their Instagram followers. Olenski says, “There are over 800 million Instagram users, and it’s no wonder that all sorts of organizations and influencers are turning to the platform to increase reach and generate new business. Here’s a comprehensive list of strategies used by some of the world’s most successful Instagrammers. 1. Use... [...]

3 Great Ways to Use Instagram Stories to Market Your Business [Video]

Entrepreneur team has published a video featuring Neil Patel talking about three ways to use Instagram Stories for marketing a business. About the video. The Entrepreneur team says, “In this video, Entrepreneur Network partner Neil Patel breaks down three great ways you can use Instagram Stories to market your business. Patel recommends you should start by building anticipation. Give your followers something to look forward to, either on your website or on your Instagram. Tell them, “We’re going to release some great content in the next day,” and they’ll be more likely... [...]

Strategies to enhance your B2B Instagram marketing

Instagram marketing is one of the core parts of any marketer’s social strategy. With increasing number of users, Instagram is giving good results too. HubSpot columnist Matthew Creswick has shared six expert tips to improve Instagram marketing. Creswick says, “To inspire you to take your Instagram game to the next level this year, our team at The B2B Marketing Lab wanted to share some concise, actionable tips you can put into practice right away. 1. Use authentic, real-time user-generated content. Forget stock photography and staged promotional pictures — it’s time to go real-time.... [...]

Improve your Instagram marketing with these automation tools

Automation is key to enhancing performance of your business. In social marketing too, you need to perform multiple tasks for achieving better results. As of April 2017, Instagram has more than 700 million users who make it one of the most lucrative social platform for the marketers. Going back to automation, your Instagram performance can improve with it for sure. Forbes contributor Steve Olenski has shared five Instagram automation tools for the marketers. Olenski says, “Now that nearly 50% of brands have made their way onto the platform, competition is beginning to heat up. It is becoming... [...]

Improve your Instagram marketing with these tips

Instagram is a popular destination to reach out huge number of social media users and it has proven its potential. Most marketers who allocate budget to social media marketing, have Instagram on their list. Entrepreneur contributor Emily Conklin has shared twenty tips to help marketers organically market their brand on Instagram. Conklin says, “Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand without buying expensive and... [...]

7 Tips to make great Instagram Stories

With more than 600 million visitors Instagram is a great platform to market your brand. Instagram Stories help marketers get engagement and value and boost their sales. HubSpot columnist Sophia Bernazzani has shared a blog post on making Instagram stories like professionals. She has shared seven tips to produce great Instagram stories. Bernazzani says, “Since launching back in August 2016, a total of 250 million Instagram users have started sharing disappearing content on Instagram Stories — contributing to the huge jump in time spent in-app every day from 24 minutes to 32. What’s... [...]

HubSpot shares results from a bot-managed Instagram account

Chatbots are evolving fast and those who are into social media marketing are trying to cash on them. Having a chatbot manage your social presence is a cheap and effortless way. HubSpot columnist Elijah Masek-Kelly has shared an experiment based on an Instagram account managed by a chatbot. Elijah says, “Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective... [...]


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