Social media is growing in terms of several networks now. And Instagram is growing faster than any other social media network today. Marketers use social media to promote their products and services to a wider range of people. But according to Lesya Liu of Entrepreneur, they can also build their email lists with the network like Instagram. Liu has shared four ways marketers can use Instagram to get more email subscribers. Liu says, “Few people think of Instagram as a lead-generating tool, but it definitely is — if done correctly. 1. Mention it occasionally. The first, easiest way... [...]
Archive for the 'Instagram Marketing' Category
User-generated content is the content created by users and consumers about a brand or product. When it comes to making a purchasing decision, people believe in the reviews and recommendations made by other buyers. HubSpot’s Sophia Bernazzani has shared top ten user-generated content campaigns on Instagram. On getting more engagement on Instagram using UGC, Bernazzani says, “UGC can generate more engagement on Instagram — meaning more comments and likes on posts. And engagement is critically important to brands’ success on the platform — because the more users engage... [...]
All social media platforms love original and likable content. And Instagram is no exception. It has a Search and Explore tab in its app that streamlines the search and discovery of your Instagram content. If your content is visible in the Search and Explore, there are more chances for your Instagram marketing success. Entrepreneur contributor Alfred Lua has shared an article on using the social network’s Search and Explore tool to improve your Instagram marketing. On getting featured in Instagram’s Search and Explore tab, Lua says, “To get featured on Instagram’s Search and... [...]
It is vital to design campaigns to convert the prospects into loyal customers. With a growing use base, Instagram is coming out as a promising platform for the marketers. Entrepreneur writer Kim Walsh-Phillips has shared seven ways to turn Instagram users into customers. Kim says, “What makes you different from your competitors? And how can you leverage that in your marketing so that you can excel at sales? Offer value in your Instagram bio Tell your prospective qualified audience why they should like your page and how it will benefit them. You can even offer a lead magnet to give them a... [...]
With 700 million user base and growing fast, it is a once in a lifetime opportunity for marketers to utilize Instagram as a marketing platform. Entrepreneur columnist Kimberly De Silva has shared studies of five small businesses who have developed excellent Instagram marketing strategies. De Silva has shared insights about Pura Vida Bracelets, CLUSE Watches, 33 Acres Brewing Company, Letterfolk and Bien Cuit Bakery. De Silva says, “Using Instagram can put your small business in front of the right audience. I have discovered many new brands over Instagram myself. Their gorgeous pictures... [...]
Why Instagram Is Becoming Facebook’s Next Facebook – was the title of New York Times’ one of the stories last month. With the addition of new features and more and more influencers turning to the network, Instagram is growing real fast. Entrepreneur writer Lesya Liu has posted an article stating some facts about this quickly growing network. Liu says, “It’s really no exaggeration that Instagram is the hottest platform on the block. Did it help Instagram to copy Snapchat’s features? Most likely. Did it help Instagram that it’s owned by Facebook? Definitely. Let’s count... [...]
According to an infographic published by Entrepreneur, social media marketing grew by 255% from 2016 to 2017 year-over-year. More findings On the web, Instagram is searched 12 times more than Snapchat In 2017, Instagram revenues increased by 27% In the same period Snapchat revenues decreased by 1.7%. On what makes Instagram a preferred platform, Entrepreneur writer John Boitnott says, “A big reason for this is the variety of advertising features Instagram provides. In recent years Snapchat has only offered ad services for clients with big budgets. Snapchat recently announced that in June... [...]
Research shows that Instagram is growing quickly. Also the network is adding more features that can help marketers improve their marketing results. With certain measures in their to-do-list, marketers can surely get their sales boosted using Instagram. Entrepreneur writer Kim Walsh-Phillips has share some tips that can help marketers improve their product sales by attracting more prospects and closing more deals. Kim says, “Since Instagram isn’t a place people go looking for goods and services, to use this networking platform as a lead generation tool, you need to offer your prospects... [...]
Facebook has announced the launch of Instagram as a placement for Click To Messenger Ads. This will serve “ads that take people directly into a Messenger conversation with businesses or brands that matter to them”. According to Facebook, 1.2 billion people use Messenger every month and 20 million active Pages use messaging each month. This is how the Click To Messenger Ads work: “Click to Messenger ads can be placed on both Facebook and Instagram to further extend their reach. Instagram click to Messenger ads are available via Ads Manager, Power Editor and the API—in image,... [...]
More and more marketers are turning to Instagram for their social media marketing activities. According to a recent report 92% of influencers plan to focus on Instagram most this year, and 87% expect to focus on it in 2018. Marketers try features like Instagram takeovers to take advantage of the Instagram features. Entrepreneur writer Nathan Chan has posted about four metrics that can help them to analyze Instagram marketing performance. Chan says, “To evaluate whether your Instagram activity is making a positive impact on your business, you must measure how your posts are driving outcomes. Whether... [...]