Thomas Witek saw the growing popularity of Instagram and realized that it could be a big contributor to business succes. After all, 1 out of every 2 people under the age of 35 are on Instagram. That’s a huge market, even if you ignore all the thousands of people who are over 35. Witek began experimenting to see how to best take advantage of the popularity of Instagram with these younger consumers. He discovered that by placing viral content on his Instagram accounts, he could build large mailing lists, quickly, easily and with a minimum of creating work. He has put what he learned into his... [...]

According to recent reports, Instagram is becoming a vital marketing tools for the Internet marketers. More and more influencers are using this network and planning to utilize even more in near future. Entrepreneur recently published a Guide to Instagram Analytics sharing useful insights and ways to use various analytical tools. HubSpot’s  Amanda Zantal-Wiener has published a list of 15 hacks and features that can help improve your marketing efforts. Amanda says, “Instagram has become the favorite social network of many — and not just for teens or Millennials. In fact, according... [...]

In a recent NYTime report titled Why Instagram Is Becoming Facebook’s Next Facebook, Farhad Manjoo has explained how Instagram is growing quickly. According to Manjoo, this social network reached 500 million to 600 million users in a period of six months and a recent report suggest that Instagram now has 700 million monthly users. Talking about the changes the site is incorporating, Manjoo says, “Instagram is now substantially changing the daily experience of using the service at a speed that would ordinarily feel reckless for a network of its size. But rather than alienating existing... [...]

Instagram currently has more than 700 million users and most of them are in the age group of 18-29. According to Pew Internet, 32% of teenagers consider Instagram to be the most important social network. These statistics are sufficient to consider Instagram as one of the channels to earn your marketing revenues. Entrepreneur.com has published a guide to Instagram Analytics covernig up metrics, insights, tools and tips. This guide covers the following and more: 28 Instagram metrics and insights to measure and improve your performance Instagram insights and 10 other free Instagram analytics tools How... [...]

Andrew Medal says, “When Instagram rolled out Instagram Stories, a Snapchat-esque feature that allows users to post photos and videos that are viewable for 24 hours, it sparked a lot of hype. Bloggers took the news and ran with it, publishing think pieces about why it’s great, why it sucks andwhy Snapchat shouldn’t be concerned (although, nowadays, maybe it should be). I think Instagram Stories is a great tool for entrepreneurs to jump start their marketing. Here are a few reasons why. 1. It’s cheap to start. Although official sponsored ads on Instagram are expensive, Instagram’s... [...]

Pete Pachal says, “Not content to rip off just Snapchat, Instagram is going after Pinterest, too. The Facebook-owned app is adding a new feature that lets users save individual posts into collections. Love flowers? Or gadgets? Or food porn? Now you can save all those posts into their own folders, letting you obsess over them in the most left-brained way possible. SEE ALSO: Instagram just ruined Instagram If that sounds just like Pinterest, congratulations, you’ve figured out Instagram’s plan here: to take the primary features of other services and plug them into its app so... [...]

Annie Pilon says, “If you want to use Instagram to promote your business, you first need to consider what types of posts are likely to appeal to your audience. Luckily, there’s no shortage of content you can try out on Instagram. Take a look at some of the most popular post types, with examples from top brands in the list below. Instagram Post Ideas Styled Product Photos Instagram is all about creative and unique visuals. So when you share product photos, you’ll want to make sure you style them in a way that’s visually interesting, like this post announcing a new collection from Vans. Unique... [...]

Tim Peterson says, “Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200 million people use Instagram Stories, the Facebook-owned photo-and-video app announced on Thursday. By comparison, Snapchat averaged 158 million daily users in the fourth quarter of 2016, though that figure may have grown since the app’s parent company Snap Inc. disclosed it in February 2017. The 200-million mark continues Instagram’s trend of adding around 50 million daily Stories users every three months. In January 2017, the... [...]

Instagram, with its world-wide roll-out of new features of Instagram Direct, is are entering into a new market segment and competing with other big names. In Techcrunch, Josh Constine reports “Back in November, Instagram launched ephemeral messaging in Direct as a separate section from permanent messages. But after seeing Direct usage spike from 300 million to 375 million monthly active users since then, it decided that disappearing messages were popular enough to give the spotlight by uniting the two communication types in a single inbox.” The stock market seems impressed by these... [...]

Dan Bova says, “Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughed on a recent call with Entrepreneur. If you are one of her 7.1 million Instagram followers, you know that she achieved that goal and then some. Over the course of our discussion with the social media megastar, Ratchford revealed her roadmap for turning her dream into millions of fans — and then turning that fan base into a global business. Here are her 10 biggest takeaways. 1. Recognize opportunity “This social... [...]