This is our last chance to tell you about Business 2 Community’s webinar on Wednesday, October 23 at 2.00 pm ET. The topic of the webinar is “10 Essential Features of an Online Marketing Strategy”. The ‘Business 2 Community’ team says, “Online marketing offers so many opportunities to engage prospects and customers on different platforms from mobile to social to email [or paid, owned and earned media if that fits better] that it’s often easy to miss the big picture. Creating an integrated online marketing strategy will help give you the focus to invest on the priority... [...]

Business 2 Community is hosting a webinar on Wednesday, October 30 at 2.00 pm ET. The topic of the webinar is “Creating Content to Fuel Pipeline”. The ‘Business 2 Community’ team says, “90% of the content in the world today has been created in the last two years alone. Buyers today are empowered. The web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few clicks. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension... [...]

‘Website Magazine’ is hosting a webinar on Thursday, October 31 at 2.00 pm ET. The topic of the webinar is “Ten New Rules for SEO Success Today”. The ‘Website Magazine’ team says, “Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors coming to their site, and most importantly – improve conversion rates. The rules change constantly; this webinar will bring you up to date on best practices for SEO in today’s rapidly evolving world. Join Martin Laetsch, Director of Online Marketing at Act-On... [...]

This is our second chance to tell you about eMarketer’s webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”. eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution in between—runs on it. Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions. The webinar... [...]

Business 2 Community is hosting a webinar on Wednesday, October 23 at 2.00 pm ET. The topic of the webinar is “10 Essential Features of an Online Marketing Strategy”. The ‘Business 2 Community’ team says, “Online marketing offers so many opportunities to engage prospects and customers on different platforms from mobile to social to email [or paid, owned and earned media if that fits better] that it’s often easy to miss the big picture. Creating an integrated online marketing strategy will help give you the focus to invest on the priority activities and invest where you... [...]

Derek Tomei has discovered that LinkedIn is a good source for new subscribers to his list. If you have a list aimed toward business (online business, small business, work-from-home business, etc.) LinkedIn may be a good opportunity for you, too. Many marketers ignore LinkedIn, although it is a major social networking site. For business to business communication, it is probably as important as Facebook is for business to consumer communication. If you are marketing to businesses, you ignore it at your own peril. After all, it has over 224 million members. The good thing about LinkedIn members from... [...]

MarketingSherpa’s “Lead Generation: How to empower your program like Siemens Healthcare” webinar replay is available. MarketingSherpa team says, “Debbie Pryer, Program Manager, Siemens Healthcare, is responsible for lead generation and management for more than 1,500 end users. In the healthcare segment of Siemens, service engineers are out in the field interacting directly with customers to repair medical equipment. Pryer’s big challenge when she came to Siemens was to align Service and Sales after a lead gen program was generating too many leads with a high rejection... [...]

This is second last chance to remind you about StrongView’s webinar on Wednesday, October 30 at 2.00 pm EDT. The topic of the webinar is “Cross-Channel Strategies for Understanding and Engaging Your Customer Across All Touchpoints”. The StrongView team says, “Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously... [...]

eMarketer is hosting a webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”. eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution in between—runs on it. Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions. The webinar will address these key questions: •  What... [...]

StrongView is hosting a webinar on Wednesday, October 30 at 2.00 pm EDT. The topic of the webinar is “Cross-Channel Strategies for Understanding and Engaging Your Customer Across All Touchpoints”. The StrongView team says, “Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously changing. Join StrongView experts to learn... [...]