eMarketer is hosting a webinar on Thursday, September 12 at 1.00 pm ET. The topic of the webinar is “Online Holiday Shopping Preview—What’s In Store?”. eMarketer team says, “Online holiday sales will continue its strong growth and impact on overall retail commerce in 2013. Join eMarketer as we share our 2013 holiday ecommerce forecast and discuss the trends that will emerge during the last quarter of the year. The webinar will address these key questions: •  What factors could help or hinder ecommerce growth this year? •  Why will mobile’s influence on commerce... [...]

This is our last chance to tell you about Experian’s webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”. Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience. During the webinar we will discuss: – Using web... [...]

James Francis is hosting a webinar on Monday, August 26 at 2.00 pm EST. The topic of the webinar is “How To Create A Profitable Sales Funnel”. Francis says, “On this rare LIVE event I’ll show you… The TRUTH: How Is Money Made Online? How To Structure Your Sales Funnel For Maximum Leads & Sales The Little-Known Secret To Creating Squeeze Pages That Convert Prospects Into Subscribers, And Subscribers Into Sales The One Simple Rule To Follow Which Almost Guarantees Your Main Offer Will Make Sales Left, Right And Center How To Multiply Your Income With A Simple... [...]

MarketingSherpa’s “Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, learn how Shelby Britton, Senior Product Marketing Manager, Adobe, and her team revamped the entire webinar strategy to achieve a 500% lift in conversion. Britton sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss how starting in 2010, the team took a closer look at the structure of the webinar program at Adobe and changed the overall... [...]

This is our last chance to remind you about StrongView’s webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join... [...]

HubSpot has released a Crash Course on the Facebook News Feed. The HubSpot team says, “On any given day, an average Facebook user’s News Feed filters about 1,500 possible stories. But after Facebook’s News Feed algorithm goes to work, only 20% of these stories actually land in the user’s feed.  As marketers, it’s our job to ensure the content we post falls into that 20%. To help you better strategize and produce successful Facebook content, we’ve created a Crash Course on the Facebook News Feed. We’ll review the latest changes to News Feed and how its algorithm surfaces... [...]

Experian is hosting a webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”. Experian team says, “Hispanics are an important segment of the US population and understanding their online behavior is critical to any marketer. This webinar will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about  this growing consumer segment. During the webinar we will discuss: –... [...]

Experian is hosting a webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”. Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience. During the webinar we will discuss: – Using web trends to power business intelligence –... [...]

MarketingSherpa team has published a video on ‘B2B Marketing: 4 steps a systems integrator took to achieve Marketing-Sales alignment‘. MarketingSherpa team says, “At B2B Summit 2012, Kelly Harman, Vice President, Marketing, Carousel Industries, presented, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans.” Carousel is a systems integrator with 60 products and, according to Harman, sales people are constantly overwhelmed with information on leads. To establish a relationship between Sales and Marketing, Harman and her team took four... [...]

Marketo has released an ebook titled “Engaging Email Marketing”. The Marketo team says, “Your customers are deluged with information. Are your emails the ones that will stand out? To catch the attention of today’s digital buyer, you need to re-think your approach to email marketing and make your emails more trusted, relevant, and engaging.  Download this comprehensive 150-page Definitive Guide to Engaging Email Marketing to find out: How to keep your email relevant in a multi-channel world Five key ways to make your emails truly engaging The latest email best practices... [...]