Experian is hosting a webinar with David Kepets on Thursday, December 5 at 2.00 pm ET. The topic of the webinar is “Smarter email creative: Strategies for the new email marketer”. Experian team says, “With 50% of email opens occurring on mobile devices, today’s consumers interact and engage with email in more ways than ever before. It is imperative that email marketers now take a more data-driven, customer-centric approach to email creative to ensure messages are optimized for the multi-channel consumer. In this webinar, you’ll learn new creative trends and tactics that... [...]

Marketo has released an ebook titled “Take Your Email Marketing To New Levels”. The Marketo team says, “Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. One of the most powerful aspects of email marketing is that it can indeed be tested, which is crucial to the success of your campaigns. There are no golden rules for how to run your campaigns, and that can be frustrating; but rules don’t exist because what works for one audience won’t necessarily work for another. And because... [...]

Experian is hosting a webinar with Heather Dougherty on Thursday, December 5 at 2.00 pm ET. The topic of the webinar is “Holiday Marketing Update – live analysis from peak week”. Experian team says, “The weekend between Black Friday and Cyber Monday is likely to have more sales than ever before. We’re crunching the numbers day by day to see what consumers are searching for and which retailers are winning in capturing the shopping audience. Register now to be the first to get key holiday indicators for what is happening now. This webinar will discuss: Top Websites: which... [...]

eMarketer is hosting a webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014”. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer. The webinar will address these key questions: What is the role of mobile devices within today’s multiscreen, multiplatform landscape? How do social media and video content bridge consumers’ cross-screen interactions? How... [...]

Robert Plank is hosting a webinar on Thursday, November 21 at 2.00 pm EST. The topic of the webinar is “The Holy Grail of Unlimited Traffic & Internet Sales That “They” Don’t Want You to Know”. Plank says, “If you’ve wondered why it seems everyone else online is making more money than you, it’s because THEY have TRAFFIC and you don’t… If you’ve heard that “some” methods of traffic are slow (Kindle or SEO)… Or others cost a lot of money (media buys, CPV, AdWords)… Then you need to hop on tomorrow’s... [...]

This is our last chance to tell you about Experian”s webinar on Thursday, November 21 at 1.00 pm ET. The topic of the webinar is “Social butterfly: Giving your email campaigns wings through social media”. Experian team says, “Social media can be a key component to expanding the reach and effectiveness of your email marketing campaigns. From utilizing social media insights for message optimization to retargeting inactive email subscribers on Facebook, this webinar will cover best practices for integrating social media into your email marketing strategy, while showcasing... [...]

This is our last chance to tell you about Experian”s webinar on Thursday, November 21 at 2.00 pm ET. The topic of the webinar is “Untangling the social web: Targeting social media personas”. Experian team says, “Marketers have jumped on the social media bandwagon, using Facebook and similar sites to connect with customers. But all social network users are not created equal. Marketers need to know important differences in the ways their customers use social media in order to improve targeting and engagement effort. This webinar will discuss: Make social media work for... [...]

This is last second chance to tell you about eMarketer’s webinar on Thursday, November 21 at 1.00 pm EST. The topic of the webinar is “7 Social Media Ad Trends for 2014”. eMarketer team says, “Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising, and social media companies are offering a wider range of products and services with an eye on ROI. Join eMarketer as we discuss the seven trends to watch in social media advertising for the upcoming year. The webinar will address these key questions: •  How do... [...]

eMarketer has released a report titled “US Digital Media Usage: A Snapshot of 2014”. The eMarketer team says, “What will the digital landscape look like in 2014? Desktop internet and social network usage growth has plateaued as the momentum moves to mobile. Video viewing on digital devices continues to go mainstream with the help of smartphones and tablets. Tablets fuel mcommerce—more than half of tablet users are expected to buy online next year. US Digital Media Usage: A Snapshot of 2014, an infographic report from eMarketer, illustrates key digital media usage trends... [...]

Business 2 Community is hosting a webinar on Wednesday, December 4 at 2.00 pm ET. The topic of the webinar is “Preparing for the Mobile Majority: How to Win When Mobile Matters Most”. The ‘Business 2 Community’ team says, “In this webinar, you’ll learn: Leading-edge ways to engage your entire mobile app audience with messaging, for opt-ins and opt-outs Personalization tools that make your app stickier by delivering more relevant content Opportunities and abuses of geolocation, and how to mine rich data for contextual messaging Best practices from global brands Advanced... [...]