HubSpot has released a free presentation titled “The Evolution of Advertising”. The HubSpot team says, “You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, ad agencies didn’t exist, and advertising as a profession was unheard of. In this epic, must-see presentation, we explore the history and evolution of advertising to uncover how marketing can break through consumers’ indifference in the years ahead”. ... [...]

You may remember Maksym Vysochanskyy. He has authored several training guides sold on the Warrior Forum. One was his guide to building your reputation on LinkedIn. He is now releasing the second version of that guide, TreasureCoach LinkedIn 2.0. LinkedIn is a social network site, but more important, it is a network for the purpose of conducting business, in contrast to Twitter and Facebook who are open to more general interests. People come to LinkedIn for business, so it’s a place where you can do a lot of business. Maksym became the best-known web design expert on LinkedIn. He shows you... [...]

MarketingSherpa’s “Email Optimization: A discussion about how A/B testing generated $500 million in donations” webinar replay is available. MarketingSherpa team says, “In this webinar, you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign. Showalter discussed with Daniel Burstein, Director of Editorial Content, MECLABS, how the team maintained a breakneck testing schedule for its massive email program. Take an inside look at the campaign headquarters, detailing the thrilling... [...]

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how mobile... [...]

HubSpot has released a free ebook titled “Facebook Insights Get a Little Smarter”. The HubSpot team says, “As Facebook continues to evolve at a rapid pace, it is more and more difficult for marketers to keep up with what has changed, and how it affects us. In this short eBook we are covering the most recent change to the Facebook Brand Page Insights tool. Topics covered include: Clear and Simple Metrics Virality Becomes Engagement Rate The Ultimate Score Card A Deeper Insight Into Analytics What It All Means for Marketers Download your free copy to continue learning how you... [...]

We would like to remind you about the Business 2 Community’s webinar on Tuesday, July 9 at 2.00 pm ET. The topic of the webinar is “The Secrets to Successful Search and Social Integration”. The ‘Business 2 Community’ team says, “Search engine algorithms continue to evolve, and one of the most important factors influencing your current rankings are social signals. Join OMI and Bing Webmaster Tools July 9 at 2pm ET for the webinar, “The Secrets of Successful Search and Social Integration”. Bing Webmaster Tools’ very own Duane Forrester will talk about the state... [...]

‘Business 2 Community’ is hosting a webinar on Wednesday July 10 at 2.00 pm ET. The topic of the webinar is “A Guide to Content Curation: How Social Media Changed the Game”. The ‘Business 2 Community’ team says, “Content Curation is a critical aspect of an organization’s Social Media and Content Marketing strategies. Content Curation is changing the way people read news, e.g. Reddit; the way we share our ideas and interests, e.g. Pinterest; and impacting the way customers are making purchase decisions. Key Takeaways This webinar will explore how marketers can take... [...]

‘Business 2 Community’ is hosting a webinar on Tuesday, July 9 at 2.00 pm ET. The topic of the webinar is “The Secrets to Successful Search and Social Integration”. The ‘Business 2 Community’ team says, “Search engine algorithms continue to evolve, and one of the most important factors influencing your current rankings are social signals. Join OMI and Bing Webmaster Tools July 9 at 2pm ET for the webinar, “The Secrets of Successful Search and Social Integration”. Bing Webmaster Tools’ very own Duane Forrester will talk about the state of search and social today. He’ll... [...]

HubSpot has released a free ebook titled “Conversion Centered Design”. The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate more customers? Learn how to beat the average and use design to help increase your landing page conversion rates. This guide, brought to you by Unbounce, will teach you everything you need to know about conversion centered design (CCD) and the critical... [...]

Marketo has released an ebook titled “10 Most Common Marketing Budget Pitfalls”. The Marketo team says, “Emails? You got that. Website? Sure. But how about … your marketing budget? Even the savviest marketers struggle to gain a complete and accurate picture of their marketing spend. Commitments, actuals, and estimates all change daily, and are spread across people, emails, spreadsheets, and finance systems. If you need to improve your marketing budget process, don’t miss this eBook. It clearly calls out the 10 most common marketing budget pitfalls and offers practical suggestions... [...]