Experian is hosting a webinar on Tuesday, July 31 at 1.00 pm ET. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner at Experian Marketing Services as they discuss how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow. Learn how Demand leverages Experian audience data and consumer insights to inform... [...]
Archive for the 'LinkedIn Marketing' Category
‘Business 2 Community’ is hosting a webinar on Thursday, August 1 at 2.00 pm ET. The topic of the webinar is “Beyond Social: Why Traditional Relationships Matter”. The ‘Business 2 Community’ team says, “Social media has done a great job of reminding businesses about the power of relationships. Social changed how we connect, where we connect and with whom. It also reminded us that our connections with customers can happen anywhere in the business not just in sales. But social connections are only piece of a company’s relationship strength. Sales needs to be able... [...]
Marketo has released an ebook titled “PPC and SEO Made Easy: Optimize Your Inbound Marketing”. The Marketo team says, “If search engine optimization were simple, everyone would rank at the top of the search results! Since that’s not going to happen, make sure your leads are finding you instead of your competitors by having a smart inbound strategy in place. Download this eBook to find out how to optimize your PPC and SEO efforts and improve your inbound marketing channel. This guide will teach you: What SEO has to do with inbound marketing The math involved with SEO and... [...]
This is our second chance to remind you about Experian’s webinar on Wednesday, July 31 at 1.00 pm EDT. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and... [...]
This is our last chance to tell you about eMarketer’s webinar on Thursday, July 25 at 1.00 pm ET. The topic of the webinar is “Responsive Design— A Solution for Publishers, a Question for Marketers”. eMarketer team says, “Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eyeglasses mean digital content will need to be served to an ever-increasing number of screens. Join eMarketer’s... [...]
HubSpot has released a free guide titled “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimise for conversion, download our new introductory guide. After reading this 48-page guide, you’ll... [...]
Experian is hosting a webinar on Wednesday, July 31 at 1.00 pm EDT. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how... [...]
ClickTale has released “Giant Book of Form Optimization”. The ClickTale team says, “This book is worth a boatload of money for your business. One of the mostcomprehensive e-books ever written about form optimization is now available for free! Packed with useful insights, tips and advice, this book is a must have for any experts trying to boost form fill rate, increase conversions, leads and lower shopping cart abandonment rate. Here are the top 5 reasons for downloading the eBook: Learn what fields people despise Adopt new tricks to lower abandonment rate Find innovative... [...]
The internet is all a-buzz about the new plugin, PulseHover, that increases social sharing of your site. It sold over 500 copies the first day. No doubt it can improve your traffic and sales through viral action. But if you want to be sure it will work for you, you can get a free trial version before you invest. It’s what they call their “mini” version. To get this version instead of buying the whole version right away: • Go to PulseHover, • Read the explanation of what they offer, but instead of buying, • Click to close the window. You get a pop-up asking you... [...]
MarketingSherpa’s “Landing Page Optimization: How CRC Health transformed decision-making across 140 sites” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, you will hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how Ciampi chose to engage in optimization and A/B testing. They discussed the results of this testing, which included a $500,000 profit increase in the first five months... [...]