This is our second chance to remind you about StrongView’s webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join... [...]

eMarketer has released an report titled “Digital Video Roundup”. The eMarketer team says, “Video is the fastest-growing of any digital ad format, with marketers attracted to the branding possibilities of video and more consumers watching digital video content each year. Spending is predicted to continue growing robustly in coming years, and by 2017 will account for nearly 15% of all US digital ad spending. To help you understand this increasingly important format, eMarketer has curated the Digital Video Roundup with key trends, statistics and insights. We invite you to download... [...]

HubSpot has released a free ebook titled “A Practical Guide to Building a Killer Content Strategy”. The HubSpot team says, “No matter what each business day or week brings, there’s one thing on every inbound marketer’s to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult. Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This ebook will teach you how... [...]

Eloqua has released a free ebook titled “Defining the Modern Marketer: From Real to Ideal”. The Eloqua team says, “Download the new BtoB Research Services report to see if your marketing practices measure up to Modern Marketing.  BtoB Research Services surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Now you can understand the forces that are shaping Modern Marketing and what successful campaigns use to compete in today’s digital jungle. Download Defining the Modern Marketer: From Real to Ideal to read the findings... [...]

HubSpot has released a free ebook titled “Optimize Landing Pages for Conversion”. The HubSpot team says, “The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time frame? Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. This means that your landing pages need to be optimized for every stage of the marketing funnel. To help you build landing pages that... [...]

StrongView is hosting a webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join experts from StrongView and Gigya... [...]

This is our last chance to tell you about Business 2 Community’s webinar on Thursday, August 1 at 2.00 pm ET. The topic of the webinar is “Beyond Social: Why Traditional Relationships Matter”. The ‘Business 2 Community’ team says, “Social media has done a great job of reminding businesses about the power of relationships. Social changed how we connect, where we connect and with whom. It also reminded us that our connections with customers can happen anywhere in the business not just in sales. But social connections are only piece of a company’s relationship strength.... [...]

This is our last chance to tell you about eMarketer’s webinar on Thursday, August 8 at 1.00 pm ET. The topic of the webinar is “Mobile Messaging Trends— Tapping into SMS, Mobile Email and Push Notifications”. eMarketer team says, “Multichannel marketing is primarily thought of as marketing across multiple devices. Yet consumers with smartphones and tablets also hold multiple channels in one hand, making the need for a cohesive cross-channel messaging strategy even more important. Join eMarketer as we discuss the latest mobile messaging trends and how leading brands are... [...]

This is our last chance to remind you about Experian’s webinar on Tuesday, July 31 at 1.00 pm ET. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner at Experian Marketing Services as they discuss how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow. Learn how Demand leverages Experian audience... [...]

This is our last chance to tell you about Experian’s webinar on Wednesday, July 31 at 1.00 pm EDT. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors.... [...]