Marketing on LinkedIn is crucial for building brand authority, networking with industry professionals, and generating high-quality leads. Its B2B-focused platform enables targeted outreach, thought leadership, and increased engagement with decision-makers. MarTech has published a new guide to Marketing on LinkedIn. Constantine von Hoffman says, “According to LinkedIn: It has more than 830 million users worldwide. More than 70% are from outside the United States. The United States has the most LinkedIn users at over 180 million. India, China and Brazil follow the US in terms of users. There... [...]
Archive for the 'Social Media Marketing' Category
Facebook is a powerful marketing platform that enables businesses to reach targeted audiences through ads, posts, and engagement tools. Its analytics and customization features help optimize campaigns, drive brand awareness, and boost conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Mari Smith. The SME team says, “Explore Facebook changes with Social Media Examiner... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How To Use AI to Start, Build & Grow Your Small Business’. The HubSpot team says, “Transform your small business with these game-changing AI tools! From startup to scale, discover how artificial intelligence can save you hours and boost your productivity. Perfect for entrepreneurs, small business owners, and side hustlers looking to work smarter, not harder”. HubSpot Marketing [...]
Posting on social media is crucial for marketing as it boosts brand visibility, engages audiences, and drives traffic to your website. Consistent, high-quality content helps build trust, attract leads, and improve conversions. HubSpot contributor Tristen Taylor has published an article featuring useful strategies to boost your posts on social media platforms. She says, “With over 5 billion social media users today, millions of brands have promoted their content on these platforms for years. However, the popularity of social media has flooded each platform with hoards of articles, photos,... [...]
Content Marketing Institute has published a new video ‘Guide to Influencing the Influential at Your Company’. The CMI team says, “So, you’ve got big ideas but feel like just a “little ole” individual contributor in a massive organization. You and your peers see significant opportunities for growth and innovation, but pushing for change seems daunting. At Content Marketing World 2024, Amanda Wise, Principal Product Marketing Manager, SAS, shared how she, as a new, young individual contributor, made waves and drove significant change in a marketing organization of over 700... [...]
AI-driven content creation and personalization are reshaping social media, making engagement more dynamic and user-focused. Additionally, short-form video content continues to dominate, with platforms like TikTok and Instagram Reels driving trends in storytelling and brand marketing. MarketingProfs contributor Susan Ganeshan has published an article featuring important social media trends. She says, “As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to strategically leverage trends for success. AI and Automation: The Content... [...]
Reddit marketing thrives on authenticity and community engagement, making it essential for brands to participate in discussions, share insights, and provide value rather than just promoting products. Utilizing targeted ads, AMAs, and relevant subreddits can help businesses build trust, increase visibility, and drive meaningful interactions. HubSpot contributor Pamela Bump has published an article featuring Reddit stats and facts for 2025. She says, “In recent years, Reddit has solidified its position as a platform with staying power, and a marketing essential by expanding its advertising... [...]
Search Engine Land contributor Nichola Stott has published an article featuring 57 insightful Facebook statistics for marketers in 2025. She says, “If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Facebook statistics highlights Here are five of the most impactful Facebook marketing statistics we found: Nearly one quarter (23%) of marketers say that Facebook has the best return on investment (ROI) of all social platforms (HubSpot, 2024) Facebook is the most popular... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How To Use AI to Start, Build & Grow Your Small Business’. The HubSpot team says, “Transform your small business with these game-changing AI tools! From startup to scale, discover how artificial intelligence can save you hours and boost your productivity. Perfect for entrepreneurs, small business owners, and side hustlers looking to work smarter, not harder. TIMESTAMPS: How to Start a Business with AI How to Build a Business with AI How to Grow a Business with AI”. HubSpot Marketing [...]
Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’. The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]