LinkedIn Video is a powerful tool for professionals to share insights, showcase expertise, and connect with a global audience. It drives engagement, builds credibility, and fosters meaningful networking opportunities in the business community. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Mastering LinkedIn Video: Attracting the Right Audience’ featuring Shanee Moret. This episode covers the following: Why Marketers Should Explore LinkedIn... [...]
Archive for the 'Social Media Marketing' Category
Marketing on Reddit can be highly effective due to its engaged, niche communities, allowing brands to target specific interests and demographics. By creating authentic, value-driven content, marketers can build trust and drive organic engagement within relevant subreddits. Is this conversation helpful so far? Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Getting Started With Reddit: The Future of Online Conversations’ featuring Brent Csutoras. This episode... [...]
Social media monitoring tools help brands track mentions, trends, and audience sentiment in real-time, enabling faster and more informed responses. These tools support reputation management, competitive analysis, and content strategy by gathering valuable insights from social platforms. HubSpot contributor Brian Whalley has published an article featuring five free social media monitoring tools. He says, “With so many different platforms today, social media monitoring can take many forms. It could mean tracking specific: Keywords (could be your industry, product type, the problem you solve) Hashtags Users... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How to Quickly Verify your LinkedIn Account’. This video covers the following: Understanding LinkedIn Verification Work Email Verification CLEAR Identity Verification (US/Canada/Mexico) PERSONA Verification (International Users) Pro Tips for LinkedIn Success. HubSpot Marketing [...]
Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’. The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]
Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’. The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand... [...]
B2B social media marketing focuses on building professional relationships, showcasing expertise, and generating leads through platforms like LinkedIn and Twitter. It emphasizes value-driven content to foster trust and drive business growth. Convince & Convert contributor Hannah Tooker has published an article featuring B2B social media marketing trends for 2025. She says, “B2B brands are moving away from overly corporate messaging and adopting a more human, approachable tone. This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial.... [...]
Selling products on Pinterest offers access to a highly visual and discovery-driven platform, ideal for showcasing products to an engaged audience. With features like shoppable pins and targeted ads, it boosts visibility, drives traffic, and converts browsers into buyers effectively. HubSpot expert Jenna Kutcher has published ‘Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)’. She says, “This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. I didn’t want to spend 80% of my time... [...]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association‘. In this episode, Convince & Convert welcomed Bennie F. Johnson, CEO of the American Marketing Association, for an insightful conversation about AMA’s role in supporting marketing academics and practitioners. This episode covers the following: How the American Marketing Association supports the marketing community Why marketers need communities more than ever How marketers can embrace AI What... [...]
Instagram Reels offers a powerful platform for marketing by allowing brands to engage users through short, creative videos that boost visibility and drive interaction. Leveraging trending music, hashtags, and engaging content can help increase reach, build brand awareness, and attract new customers. HubSpot has published ‘Scheduling Instagram Reels: The Complete Guide‘. Swetha Amaresan says, “If you’re still unconvinced about scheduling reels, I’ll share six major benefits of planning ahead. 1. Posting at the right time garners more engagement. According to a SocialPilot study... [...]