Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘. This episode covers the following: Why speed and nimbleness are key in social media Using social listening tools to identify opportunities The importance of a vetting process for social initiatives Leveraging data to overcome leadership resistance Leadership’s focus on aligning initiatives with Hilton’s values The story behind Hilton’s viral TikTok trend How defined processes drive Hilton’s success on social The Wicked-inspired rooms... [...]
Archive for the 'Social Media Marketing' Category
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook Content Strategy 2025: What’s Actually Working Right Now’ featuring Mari Smith. This episode covers the following: Why Your Business Should be Active on Facebook Organic Facebook Content: Updates and Tips Facebook Professional Mode: Updates and Tips Facebook Analytics and Data: Updates and Tips Facebook AI: Updates and Tips. Social Media Examiner [...]
Gary Vaynerchuk has published a new video ‘Why Live Shopping Is Disrupting Social Media Forever (And Why It Matters)’. He says, “Today’s video is a segment from CNBC’s Squawk Box, where I talk about live social shopping, and how that’s a massive opportunity for brands and individuals. I discuss how much is being made from selling on TikTok right now, the overall impact to shopping and stores, and what live shopping is going to be disrupting. Hope you enjoy!” Gary Vaynerchuk’s YouTube Channel [...]
Social media budgeting is essential for allocating resources effectively, ensuring campaigns reach the right audience without overspending. It helps track ROI, optimize strategies, and achieve marketing goals efficiently. HubSpot contributor Alana Chinn has published an article on creating a social media budget and spending smarter in 2025. She says, “From marketer to marketer, I know our budgets are often limited. A well-thought-out social media budget allows us to set realistic goals, understand our priorities, organize our activities, and, ultimately, spend our money wisely. Without... [...]
Niche targeting focuses on serving a specific segment of the market with tailored products or services. It helps businesses attract highly interested audiences, leading to better engagement and higher conversion rates. Convince & Convert contributor Romanshika Singh has published an article on niche targeting. She says, “If your marketing doesn’t resonate personally, you’re missing out on loyal, highly engaged customers. But why focus on smaller audiences when the allure of scale is so tempting? It’s simple: Niche audiences are more invested. These are people who are passionate... [...]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘An Honest Conversation about Authenticity with Ravi Hampole‘. This episode covers the following: Ravi shares what excites him most about Lululemon’s new brand identity and its focus on how products and movement make people feel How storytelling bridges the gap between product design and brand identity, with a focus on community connection and authenticity in campaigns The three pillars of Lululemon’s new brand identity: Honest, Playful, and Vibrant Ravi explains the balance between authenticity... [...]
Gary Vaynerchuk has published a new video ’20 Minutes Of Tactical Social Media Marketing Tips — Dominate In 2025′. He says, “Today’s video is another fun Tea with GaryVee, where I talk to people live about what going hard really means, how you figure out balance, and how to stay motivated when you feel defeated. I share my two cents on the idea of changing careers at 34 (and why it’s not too late!), and why I value honesty when working with new investors or partners. Hope you enjoy!” Gary Vaynerchuk’s YouTube Channel [...]
Instagram’s latest algorithm updates prioritize authentic engagement, rewarding content that fosters meaningful interactions. For business owners, this highlights the importance of creating relatable, interactive posts to boost visibility and connect with their audience effectively. The latest ‘HubSpot Marketing’ video is titled ‘Instagram Algorithm Updates for Business Owners’. This video covers the following: Instagram Algorithm 101 Trend 1: Authenticity and Community Building Trend 2: Short form video Trend 3 – Algorithmic shopping and integrated... [...]
Marketing on LinkedIn helps businesses reach a professional audience with targeted content, fostering brand credibility and engagement. It drives lead generation and builds valuable industry connections. MarTech has published a new guide ‘Marketing on LinkedIn: What you need to know’. The MarTech team says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with details on the new Companies... [...]
Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’. The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.” Content Marketing Institute [...]