Shubhomita Bose says, “Pinterest has revealed trends it predicts will dominate in 2017. The third annual Pinterest 100 report (PDF) narrows down the top trends in 10 key categories the image sharing social network expects to be hot in the new year. The list has been compiled by Pinterest’s insight team, which gleaned the most popular trends that saw considerable year-over-year increase in interest on the platform. Here’s a quick overview of the topmost trends in the 10 categories. Top Pinterest Trends for 2017 in 10 Categories Wellness: Ab Exercises You Haven’t Tried The trend to stay... [...]

Tamar Weinberg says, “Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. The Pinterest showcase will rotate to highlight up to five boards and Buyable Pins in the US and can be further customized by brands for seasonality or new offers. Brands who elect not to feature anything in their showcase will not see the showcase on their profile. A prompt will appear to... [...]

Vahe Habeshian says, “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog. That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact. So take into consideration the information in the following infographic to make the holidays, on and off Pinterest. For example, holiday planning on Pinterest starts early: Nearly half of Pinners start to plan for the holidays a couple of months out. Accordingly,... [...]

Tim Peterson says, “A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced on Tuesday. During the test, brands will pay a fixed price for every thousand times their video ads appear on people’s screens, even if those people don’t actually watch the video. If people do watch... [...]

Andrew Waber says, “By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses. But what about for the newer social platforms that don’t have as many best practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat. Pinterest Pinterest is a cool combination of social engagement/proof and search intent. Since I last... [...]

Aaron Agius says, “In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so: One-third of all online activity is spent watching video 90 percent of users say seeing a video about a product is helpful in the decision process Shoppers who view video are 1.81 times more likely to purchasethan non-viewers But each social platform has its own audience and way of presenting video content, so you should create a unique strategy for each. Read on to learn... [...]

Lesya Liu says, “Instagram and Snapchat continue to be some of the most disruptive forces in social media and digital marketing in general. Their influences are clear in the latest (so far only rumored) Pinterest concept. According to anonymous advertising sources close to the company, the platform wants to develop a new placement for publishers and brands to focus on organic content by creating videos and multimedia posts. Advertisers will be given an opportunity to buy sections, primarily for video. Pinterest is planning to test out the idea first before making commitment or charging for... [...]

Tim Peterson says, “Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine announced that 150 million people use its platform every month — including 70 million in the US — up from last year’s 100 million mark. The 50-percent monthly user base increase is a good sign for Pinterest as it tries to attract more and varied advertisers beyond the “tens of thousands of advertisers” it claims to already have. But it’s also a sign of how wide the gap has become between Pinterest and other platforms vying for those budgets. More than... [...]

Tim Peterson says, “Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability for brands to retarget people who visit their sites and use their apps with ads on Pinterest, the company is now introducing a way for brands to advertise to people who click on or save brand-related pins that are posted to Pinterest. “Engagement data [like pin clicks and saves] show much higher intent and are more valuable than simply liking a page or following a brand’s account,” said Pinterest product manager Frank Fumarola. According... [...]

Zak Stambor says, “The image-focused social network has been on a rapid sprint to catch up to Facebook and Google with its advertising offerings. Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network. The ads differ from the video ads offered by Facebook Inc. and Twitter Inc., which both automatically play video ads at a constant rate when a user scrolls by them in their feed. On Pinterest the video ads are timed to play at the same pace with... [...]