Tim Peterson says, “After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On Wednesday Pinterest unveiled its latest spin on digital video ads. The company’s new mobile-only Promoted Video format is more than an animated GIF but still a departure from the conventional in-feed autoplay video ad popularized by Facebook and later adopted by other social networks like Twitter and Tumblr. Instead of running the video ad itself in people’s feeds, Pinterest will insert a Cinematic Pin — the animated GIF-like, video-lite... [...]

Annie Pilon says, “Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online. Especially if you offer products or services that are visually powerful, Pinterest can be a great tool. But if you’re not sure how to get started with Pinterest, the process might seem daunting. If you’re a bit overwhelmed, fear not! Signing up for a Pinterest business account and setting up your first board is easier than you might think. Here’s a simple beginner’s guide to Pinterest. Sign Up for a Pinterest Business Account To sign up for a Pinterest... [...]

Sandeep Verma says, “In their initial days, bloggers and digital marketers often find it difficult to get a strong fan following. While the reasons can vary, there is no doubt that most of us end up making very basic mistakes that can be avoided. Be it for personal usage or converting your company page into a strong brand identity, by being active on Pinterest, you can not only get more followers but can get some traffic diverted to your blog/company page/website too. Here’s your to-do-list for Pinterest; at a beginner’s stage. Getting followers: There is one simple rule that implies... [...]

Tim Peterson says, “If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression. These ads will be eligible to appear in the same places as Pinterest’s other auction-based ads, such as within search results, in people’s home feeds and within category feeds. Until now, advertisers buying Pinterest ads through its... [...]

Nikki Gilliland says, “It is a platform best-known for providing inspiration, but Pinterest is now offering its 100m monthly users even more opportunities to buy online. With the launch of new major features, here’s how it is aiming to become more of an ecommerce site in future. Buy from anywhere Since launching Buyable Pins in June last year, users have been able to search and buy items directly from Pinterest. However, this function was only available via the apps. With the launch of Buyable Pins on the web, the platform now hopes that users will be more inclined to actually purchase... [...]

Tim Peterson says, “At this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their sites or mobile apps with ads on that platform. Which is another way of saying that’s now a possibility on Pinterest. By the end of this month, in order to expand the target audience, all advertisers will be able to target ads on Pinterest to people who have visited a brand’s website, used its mobile app or shared their email addresses with a brand, as well as people who may not have done those things but share similar characteristics.... [...]

Greg Sterling says, “Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle owns Datalogix, among other martech brands. Along with the announcement, Pinterest also publicized the results of a study that “measured in-store sales for 26 Promoted Pin campaigns across major food and drink, household goods and beauty brands.” The study reportedly found that “Promoted Pins drive 5x more incremental in-store sales per impression” vs. other online advertising. The study also showed that “Pinners” were highly desirable... [...]

Annie Pilon says, “Pinterest has been rolling out a steady stream of updates this year, including changes to its algorithm and affiliate policy. If you use Pinterest as a marketing channel for your business, then you need to be aware of those Pinterest 2016 changes to really make the most of the platform. Here are some tips for pinning on Pinterest in 2016. Helpful Pinning on Pinterest Tips Create an Affiliate Strategy One of the biggest changes that Pinterest recently announced is that the site will again allow users to share affiliate links on the platform. So if you’re a blogger or... [...]

Antony Maina says, “Back in November 2015, Google dove into the world of Pinterest-esque photo bookmarking, allowing users to save photos and organize them in folders directly from their mobile browsers. Building upon this service, Google recently announced that it was bringing the Pinterest-like service for saving photos, articles, and other online content to the desktop. “Today, we’re making it easier to stay organized across more devices: now, you can save images to Google from your desktop,” Google’s software engineer Mark Colbert said in a post. “For example, if your yard... [...]

Tamar Weinberg says, “Affiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network, citing issues about poor user experience. Too many variables, such as broken images, spam images and bad redirects were destroying the excitement on the site, so an executive decision was made to remove and cease support for affiliate redirects, links and trackers. Fortunately, this isn’t lasting forever. Pinterest today reports that affiliate links are back in play. The new decision is based on improved spam tracking technology that... [...]