Tamar Weinberg says, “Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising platform overseas, enabling those in the United Kingdom to utilize its self-service platform to purchase ads for the millions of UK users the image sharing social network serves. Pinterest has been heavily focused on building out its monetization priorities overseas, following in the footsteps of Facebook and Twitter. The two networks have about 80% and 75% penetration, respectively, overseas, according to the WSJ. Additionally, Facebook... [...]

Patricio Robles says, “Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive. Like most social platforms, Pinterest has sought to woo businesses with offerings that help them engage more meaningfully with users. These include Cinematic and Buyable Pins. But Pinterest’s latest offering, how-to Pins, highlights the fact that social platforms are increasingly gaining more than they’re giving, particularly when it comes to SEO. How-to Pins,... [...]

Tamar Weinberg says, “Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015. Digiday reports that a small group of users are being given the ability to test video ads on the image-sharing platform. The company is also testing the video ad product internally. Sources are saying that the videos autoplay when a user stops scrolling over them. The ideal video length is still being determined. The video ads will not replace Cinematic... [...]

Brian Hughes says, “Does Pinterest still matter? Once it was the dominant visual social media network. But now Instagram and a host of trendier platforms, like Periscope and Snapchat, have solidly dethroned Pinterest’s claim as the visual network du jour. But don’t count it out of your social media strategy just yet. Pinterest, like Facebook, Twitter and Instagram, remains an important space for businesses to “nurture, maintain and share their unique philosophy, integrity and corporate purpose” writes Marie Alonso on social media branding. Ready to get your Pinterest strategy back... [...]

Tim Peterson says, “Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then a version of the ad-targeting option has been adopted by Twitter, Google, LinkedIn and now Pinterest. Pinterest will start letting brands upload lists of customers’ email addresses in order to target ads to the 100 million people that use the social network each month. As with the other companies’ examples, Pinterest will match those email addresses against the email addresses attached to its users’... [...]

Zak Stambor says, “Buyable pins, which let consumers buy products directly within a pin, are only available within iOS and Android mobile apps. But they’ll soon be available on the web, Pinterest says. Pinterest’s buyable pins are helping consumers discover new brands, leading to incremental sales for some online retailers. Merchants getting a bump are using the social network’s pins that let consumers buy products directly within a pin while in the Pinterest mobile app. For example, more than 90% of the purchases made from buyable pins from multichannel retailer Gardeners Supply Co.... [...]

Antony Maina says, “While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and females can all be found browsing boards and adding pins. Today, more than 30 percent of Pinterest users are men, and 45 percent of all users are from outside the U.S. They’re not just pinning recipes and gowns anymore, either. Below are cool things... [...]

Antony Maina says, “While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and females can all be found browsing boards and adding pins. Today, more than 30 percent of Pinterest users are men, and 45 percent of all users are from outside the U.S. They’re not just pinning recipes and gowns anymore, either. Below are cool things... [...]

Julia McCoy says, “Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year. However, according to our annual research, B2C marketers are more likely than B2B and nonprofit marketers to use Pinterest, but the majority of users in all groups don’t consider the platform to be effective. Compared to customers who are referred to a product by Facebook, customers who reach... [...]

Shubhomita Bose says, “Pinterest updated its privacy policy recently. On its official blog, the company announced the changes and explained how it will be working with its partners in the years ahead. The updated privacy policy states what information is collected, how it is used, and what choices users have. It also specifies what kind of data will be shared with advertisers. While this information may be important to you as a user telling you what data Pinterest is collecting on you, there’s also another consideration. If you use Pinterest for marketing or plan to in the near future,... [...]