Verónica Maria Jarski says, “Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations, according to an infographic by WhoIsHostingThis. So, how can you boost the number of online shoppers looking at your Pinterest boards? First, you need to make sure your profile is perfect. That means making sure your username matches your real name or business name, and briefly (yet clearly) filling out the About section: Include a link to your site, and upload a profile picture. After you create a profile, commit to being active on Pinterest. For example, “Go... [...]

Martin Beck says, “Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today. The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. The company is also building a tool that will provide advertisers insight into whether clicks from Promoted Pins lead to purchases on businesses’ e-commerce sites. The plans were first reported today by Ad Age, which appears to have dug them... [...]

Martin Beck says, “Pinterest continued the slow process of pinning down its advertising plans today by announcing updates to its privacy policy, effective Oct. 19. Yes, one month from today. “Our plan now,” wrote Pinterest’s Julie Park in a blog post, “is to make Promoted Pins more relevant to Pinners, and help advertisers understand how their ads impact their business. On October 19, 2014, we’ll make a few updates to our Privacy Policy to explain those plans.” The popular social bookmarking has been testing Promoted Pins since last October, but has been accelerating its work... [...]

Simon Penson says, “he news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process. The announcement comes hot on the heels of the news from Pinterest that it has, for the first time, also opened up its vast treasure trove of data to businesses via its new interface. Data-driven content strategy is something I have spent the past 15 years pursuing and so the addition of such insight moves that process on further than ever and today I want to look at actionable ways in which these... [...]

Pete Prestipino says, “With 70 million users as of July 2014, Pinterest has become very important to social media marketers. While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way to sell more products and more often and the network is releasing advertising and analytics solutions to make sure advertisers participation does not go unnoticed “. Email & Pinterest the Perfect Social Combo Website Magazine  [...]

Allison Howen says, “Pinterest referral traffic is growing at an alarming rate. In fact, a recent study from Piqora found that the average visit-per-pin increased 172 percent in the first half of 2014. Moreover, the average revenue-per-pin grew by 67 percent in the same time period. This data proves that Pinterest offers many opportunities to brands who are taking advantage of the platform. Brands that haven’t established a presence on the social network, however, are seriously missing out”. 17 Pin-Worthy Pinterest Tools Website Magazine  [...]

Selena Larson says, “Whenever I see something on Pinterest that reminds me of a friend, I immediately want to share it. Usually I’ll share it on my friend’s Facebook wall, or text a link to the post—emailing just seems rather clunky. I don’t want to repin a friend’s style on my board, and sometimes it’s too personal to share publicly. That’s why I’m excited about the new Pinterest Conversations, a private messaging feature that makes sharing pins with friends—and then chatting about them—so much easier. While Pinterest’s new messaging feature is focused on sharing... [...]

Azure Collier says, “If you’re a Pinterest user, you know that pinning on Pinterest happens fast and furiously. There’s a lot of content being shared at once. In fact, 3,472 images are shared every minute. Over the course of a day, that’s almost 5 million pins! It’s no surprise that one of the questions I’m often asked, while hosting Constant Contact’s social media webinars is, “How can I make sure people actually see my content?” Here are a few tips I’ve learned from pinning for Constant Contact’s Pinterest boards”. How to Stand Out on Pinterest with 4 Simple Tweaks Business2Community.com  [...]

Karissa Bell says, “Pinterest is stepping up its messaging game in a big way. The company announced that it is adding a new messaging feature that allow users to have one-on-one and group conversations about specific pins. The feature is rolling out on the web and to Pinterest’s iOS and Android apps. Pinterest first introduced the send-a-pin feature last May, but it was more of a sharing feature, as users couldn’t reply to the pins. Now, they can send a pin to one or more of their friends, who can reply with text messages or pins of their own”. Pinterest Now Lets Users Have... [...]

Amy Gesenhues says, “Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. In addition to lifting e-commerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up as well between January and June of this year, reporting an 8.3 percent increase compared to the same time-frame in 2013. Analyzing data pulled from Google Analytics, Omniture and Coremetrics to determine Piqora’s “revenue-per-pin” metric, the... [...]