Lauren Orsini says, “Pinterest’s tech department is twice as female as Twitter’s, and more so than the departments at Facebook and Yahoo, the numbers show. On Thursday, Pinterest released its diversity numbers indicating the company’s gender and ethnicity makeup. The release is a followup to Pinterest tech lead Tracy Chou’s Medium post, Where are the numbers?, urging tech companies to reveal their diversity statistics. In the release, Chou notes, “We’re not close to where we want to be,” but Pinterest is still doing scores better than fellow technology companies when it comes... [...]

Agnipravo Sengupta says, “What is a Hashtag? The Oxford English Dictionary has recently added ‘hashtag’ and defines it as “a phrase or word preceded by a hash symbol, that identifies content related to a particular topic”. And if you are into networking sites likes Twitter, Facebook, Google+, Instagram and Pinterest, I’m sure you come across dozens of hashtags every day. From this, a clear assumption can be made about the popularity of hashtags; but this is not because they are cool but because they serve a certain purpose magnificently. In short, a hashtag is a metadata that allows... [...]

Martin Beck says, “Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users’ home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest’s English Android, iOS and web platforms, Pinners will be able to see updates from categories they choose to follow. Software engineer Ningning Hu explained in a blog post: When you find a topic where people are Pinning lots stuff you like, click or tap the Follow button and a selection of those... [...]

Anna Bannett says, “How many of these 15 power tips for creating Pinterest marketing magic do you know? When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about women pinning a bunch of pretty pictures about fashion, home decor and food. While Facebook and Twitter seem to be the obvious choice for most businesses Pinterest has gained huge momentum and is now the 2nd largest driver of traffic from social media sites (next only to Facebook). Those are impressive results considering Facebook has been around for 10 years and Pinterest only... [...]

Gail Oliver says, “If you are not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would think would be Pinterest-friendly. I am going to give you three reasons why Pinterest excels as a social media platform for business. Pinterest has public category boards, such as the Travel one above, which means that on occasion your pin may go to one of these public boards and expose you to new people other than your followers and your followers’ followers”. 3... [...]

The latest post on ‘Mashable’ is titled “Pin-vestigation: 11 Debunked DIY Tricks on Pinterest”. Andrea Romano says, “Pinterest, it’s time to fess up. You’ve been leading us on for far too long. We love browsing pin boards for life hacks, DIY crafts and recipes. But there’s nothing more disappointing than trying out a project, only to fail miserably. It’s not always the pinner’s fault. Even when you follow directions to a T, you can still fall victim to Pinterest’s beautifully curated deception”. Pin-vestigation: 11 Debunked DIY Tricks... [...]

The latest post on ‘Mashable’ is titled “Pinterest’s Web Search Is About to Get Much More Powerful”. Kurt Wagner says, “Pinterest‘s new Guided Search feature, which the company first unveiled on mobile in April, is coming to the web. Pinterest users will soon see a new search bar when they visit Pinterest.com, and just as it works on mobile, the search features will surface recommended keywords intended to help generate more specific queries and better search results. For example, searching for “BBQ” on Pinterest might surface other keywords like “wings,”... [...]

The latest post on ‘Mashable’ is titled “Pinterest Finally Comes to Windows Phone”. Karissa Bell says, “Pinterest has finally launched a Windows Phone app. But like many Windows Phone apps, there’s a catch: It’s only a beta version. This means that while Windows Phone pinners get all the basics of Pinterest, the app is not nearly as full-featured as its iOS and Android counterparts. At this point, the app basically provides an easy shortcut to the mobile-web version of Pinterest, with a few native features thrown in, a Pinterest spokesperson told Mashable“. Pinterest... [...]

The latest post on ‘ReadWrite’ is titled “How To Make Data Services Scale Like Google”. Matt Asay says, “One of the biggest mysteries in computing is how Google achieves such massive scale in its operations so efficiently. Many would argue that Google’s leading competitive advantage today is how well it runs its datacenters, allowing it to create and iterate innovative services at a pace other vendors can’t match. Google’s secret sauce is a software layer originally code-named BORG that orchestrates running applications across the company’s global datacenters. Rather... [...]

The latest VerticalResponse blog post is titled “Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics”. Kim Stiglitz say, “Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Do-it-Yourself Promoted Pins Promoted Pins were announced back in the fall of 2013, but were only available to larger businesses with the big budgets to match. Now, Pinterest is opening up the doors and... [...]