Nikki Gilliland says, “Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users. Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else. It’s a new attempt to boost engagement on the platform – will it work? Let’s discuss. What is Moments? Essentially, Moments is a curated selection of tweets based around breaking news and events. Unlike the now-defunct Discover tab, users do... [...]

Tim Peterson says, “If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression. These ads will be eligible to appear in the same places as Pinterest’s other auction-based ads, such as within search results, in people’s home feeds and within category feeds. Until now, advertisers buying Pinterest ads through its... [...]

Tarmo Pihl says, “At what point does twitter stop being twitter? There have been rumours that Twitter would be evolving to allow for a greater character count. This was confirmed earlier this year in May. Some would argue that changing the character limit changes the very nature of twitter, others would say it is about time you can do more with twitter!One thing we can all probably agree on is that the original twitter format forced new levels of creativity and ingenuity within the online marketing sales arena. With the advent of Twitter Live stream, increased character counts and more, Twitter... [...]

Tim Peterson says, “Twitter wants people stitching together stories on its platform, too. A week after Instagram introduced its almost-identical version of Snapchat’s Stories product, Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone. Sometime “in the coming months,” anyone on Twitter will be able to create a Moment that strings tweets together into a narrative. But first, Twitter is opening the product to more “influencers, partners and brands,” i.e., the people it has or would like to have a business... [...]

Daniel Knowlton says, “Do you use Twitter for business? Interested in ways to get more exposure, influence, and credibility? Getting noticed and building relationships with influencers on Twitter will help you increase your online influence within your industry. With influence comes leverage, which is the foundation to growing the business. I share the five actionable Twitter strategies I have used to get noticed and have my content shared by a variety of key influencers to help me become No. 12 on the list of Most Influential Digital Marketers on Twitter in 2016”. 5 Ways to Get Noticed... [...]

Patricio Robles says, “Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages. Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification. That changed this week. Twitter announced a public verification application process that allows any brand or individual to request a verified account. According to Tina Bhatnagar,... [...]

Blake Cahill says, “In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up. Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools. Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format. With an injection of social along with the time-sensitive nature of breaking broadcast, live-streaming is simply an age-old device repurposed for the present times. What does it mean for all of us? As traditional... [...]

Tim Peterson says, “Twitter knows a lot about a person based on their Twitter account. Like whether they’re male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is. Now Twitter is making it easier for more brands to access that information. On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts. And it’s making it easier... [...]

Chris Kerns says, “Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be. But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can... [...]

Patrick Kulp says, “Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct “@” mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages. For instance, the app could surface a praising tweet from a customer that a business might have otherwise... [...]