The new social media site Periscope is full of opportunity for marketers, but most marketers haven’t caught on to it yet. This new site adds 10 years of content every day, and virtually all is free for you to use for your own marketing. Not only that, people watch 40 years of the historic content every day. This is a big deal, if only you could exploit that bounty of content in your marketing. Cindy Donovan Bettye saw the potential, studied how to take advantage of it and produced a training program that shows you all she learned (and software to implement it.) She calls this package WP Scope... [...]

Erik Devaney says, “After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!” At long last, we’ve been able to uncover the answers to these questions. And with the help of our friends at Audiense (formerly SocialBro), we’ve created an infographic that showcases the science behind achieving Twitter success. In the infographic below,... [...]

Tim Peterson says, “Earlier today, I wanted to watch the “Damn Daniel” video. The viral video that turned a pair of white Vans sneakers into a symbol of the life originated as a tweet, so I searched for it on Twitter. Bad idea. Then I remember Google has access to Twitter’s full firehose. Great idea. That’s all to say: Twitter isn’t very good at search. But Twitter seems to recognize that and the need for it to get better. In an abusively technical blog post published on Thursday, Twitter’s Director of Engineering for Search Infrastructure, Sam Luckenbill, said the company is... [...]

Patricio Robles says, “In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel. This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps. According to Twitter product manager Somas Thyagaraja… Every day, millions of people send Direct Messages to communicate privately with friends, family, experts, brands, and anyone else they find interesting on Twitter. In fact, we’ve seen... [...]

Tim Peterson says, “Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how long tweets typically are, Marketing Land looked at 300 of the most popular brand, celebrity and media Twitter accounts, as listed by social analytics firm Socialbakers. Those accounts are already running up against Twitter’s 140-character limit, most commonly sending tweets with between 130 and 140 characters. Conceivably, they’d fill up any extra character space Twitter would have given them. But even though longer tweets are more... [...]

Ginny Marvin says, “Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, instead of having to add a separate code to track each conversion event and build separate tailored audiences, advertisers just need to apply the one tag to the global header in their websites. (There is one exception: if you’re tracking an event that doesn’t result in a new web page loading after completion, then you’ll still use the singe event website tag.) Once the tag is in place,... [...]

Seth Bridges says, “The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Further, combine what companies say about themselves with what others are saying about them. Now,... [...]

Tom Hunt says, “You signed up for Twitter about three years ago… You have spurts of activity and you post a couple of articles with a couple of hashtags decided on in that very moment… You occasionally post a picture when you’re out for dinner with your other infrequently tweeting friends… And after those three years your follower numbers are still in the low hundreds, and you connect with new people only on a monthly basis. Does that sound familiar? Good, because you are in the right place. Because I used to be like that too… until I figured out how to connect... [...]

Ginny Marvin says, “After Twitter reported stagnant user growth in the fourth quarter — with a decline in US users and an overall global bump of just three percent year over year — share prices started sinking, and the doomsday press coverage churned. In all of this, a revenue story that might otherwise read as promising, if not meteoric, gets drowned out by stories of executive departures, a product that’s too complicated and riddled with bots and endless comparisons to Facebook. There is, in fact, a pretty solid revenue growth story, but even that gets drowned out by comparisons to... [...]

Michael Guta says, “The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience. Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement. While the market has many different outlets for brands to advertise with video, the benefit of using Twitter is it allows advertisers to insert themselves when an event is trending. Whether it is the Super Bowl, the Grammys or any other large event, Twitter video... [...]