Lesya Liu says, “One-hundred and forty characters. What was your first association with that phrase? I bet you’re thinking: Twitter. At least that was (and still is) the character limit for the network. However, on September 19, the platform relaxed the rule: Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward the limit. This new update will make Twitter conversations so much easier, even richer. How many times have you struggled to cut the last two characters needed to fit the limit? Have you ever felt more like a robot and less like a human when tweeting... [...]

Tim Peterson says, “On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access to the bonus character space yet. Depending on which social marketing software they use, some marketers may already be able to take advantage of the extra text, while others must wait. Below is a rundown of some social marketing management platforms and whether they support the expanded tweets. It’s worth noting that none of the social marketing management platforms are currently... [...]

Tim Peterson says, “Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display the hours that a company is available to respond to people’s tweets — such as “24/7” or “4am-11pm” — and feature a button people can click to send it a direct message. Facebook rolled out similar features for Pages last year. Unlike Twitter’s version, Facebook lets Pages define how quick they are to respond — such as “within minutes” or “within a day” — and supplements... [...]

Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators and brands to share live content. The partnership launches with a US Open broadcast featuring Andy Roddick, who has teamed up with Grey Goose and Chase to engage live with his audience on Periscope... [...]

Ben Davis says, “You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons. It’s not massive tech news, granted, but allowing people to DM you direct from your website could have advantages. Here are five of them… 1. Fewer contacts Brands must be sure their settings allow anyone to message them on Twitter before embedding a Message button on their site. Once the button has been added, there’s a clear advantage over a simple tweet, as users have 10,000 characters in which to detail their... [...]

Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators and brands to share live content. The partnership launches with a US Open broadcast featuring Andy Roddick, who has teamed up with Grey Goose and Chase to engage live with his audience on Periscope... [...]

Tim Peterson says, “Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems to be a new thing, since Periscope has never announced a way for people to add anything to their live streams other than whatever appears in front of their phone cameras. “We’re always testing new functionality that gives our broadcasters the ability... [...]

Sam Hollis says, “So your email list is starting to grow, but you really want to really get the ball rolling. Have you considered Twitter as an opportunity to get even more email subscribers? Today, forty-two percent of people learn about products and services via Twitter, and forty-one percent provide their opinions. According to Convince and Convert, Twitter is ubiquitous. You’re already using it but are you getting the most out of your efforts? There’s no better way to make an impression on your followers than giving them a sneak peek at the engaging and relevant content you’re... [...]

Tim Peterson says, “Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or Facebook — who already have those creators’ attentions and their videos — so it’s offering a better cut of the revenue than its larger, more established rivals. On Tuesday Twitter extended the video ad program it opened last year for publishers to individual video creators that want to make money from their videos on Twitter like they do on YouTube. Like YouTube and Facebook, Twitter will slot ads alongside creators’ videos,... [...]

Tim Peterson says, “Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands inserting themselves into the actual content in those feeds. Cases in point: Snapchat’s Sponsored Lenses, Facebook Live’s mid-roll ads and now Twitter’s Promoted Stickers. Twitter is rolling out a way for people to slap an ad right on the photos they post to its social network. These ads are the branded version of the Stickers that Twitter introduced in June for people to add emoji-like illustrations to their photos, as they... [...]