The latest article on HubSpot blog is titled “The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands”. Lindsay Kolowich says, “Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games. For example, if you’re a fan of The Bachelor,you’ve probably seen the... [...]
Archive for the 'Twitter Marketing' Category
The latest article on HubSpot blog is titled “Why Should You Bother Sharing Content on Twitter?”. Diana Urban says, “Are you shy on Twitter? Hesitant to tweet something “wrong”? Unsure what the point is, since a zillion other people are already tweeting? You’re not alone. I’ve recently had conversations with a bunch of people expressing confusion on how to dive intoTwitter. To them, the whole thing seems a bit overwhelming, and they’re more silent observers than active participants. My husband is one of these people. He’s avoided Twitter for... [...]
The latest post on ‘ReadWrite’ is titled “Why Twitter Needs Its Own Messaging App”. Selena Larson says, “Twitter is the social application I use the most. I check it as soon as I wake up in the morning, whenever I have a free moment while riding the bus or in line at a coffee shop, and when news breaks. I rely on it heavily for news and information, as well as predictable snark from fellow journalists. When I spend time on Twitter, I’m either posting or reading public updates. Very rarely do I use it to send direct messages, as Twitter calls its one-to-one private messages,... [...]
The latest article on ‘Marketing Land’ is titled “Tweet And Repeat: The Power Of Sharing And Sharing Again”. Mark Traphagen says, “Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it. But when it comes to sharing our... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages”. Ginny Marvin says, “Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter’s language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, Twitter... [...]
The latest article on HubSpot blog is titled “13 Eye-Catching Examples of Twitter’s New Header Images”. Ginny Soskey says, “About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. It wasn’t that different from the old design, but it was new! Shiny! More visual! It was also frustrating for some. You spent timeoptimizing your Twitter header, profile picture, and background — this felt like one more hoop you had to jump through to keep your social media presence in tip-top shape. Look, a bad... [...]
If you’re like most marketers, you are constantly searching for more optins because a larger mailing list of interested people has to benefit your business. If your current process isn’t working, you might want to try a new way to capture leads and build your list. When you aren’t getting the results you need, you can build your email list with Twitter. Twitter is neglected by many marketers, but it has millions of members, interested in all sorts of products. One warning, though: users check their Twitter accounts from their mobile a lot of the time, so if you want to engage... [...]
The latest post on ‘ReadWrite’ is titled “Twitter’s Plan To Appeal To The Masses: Demolish The “Town Square””. Selena Larson says, “Reports of Twitter’s death have been greatly exaggerated. Yes, the social network is experiencing slow growth. Sure, Twitter is implementing a slew of changes that will transform it into a website very different from the text-based social network we’ve come to love. And maybe you’ve gotten bored with it. That doesn’t mean we’ll be attending its funeral any time soon. Early adopters will no doubt decry... [...]
The latest article on ‘Business 2 Community’ is titled “5 Essential Tools for Twitter Power Users for 2014”. Ryan Lum says, “For the longest time, I was a huge advocate of Facebook for business. It seemed to draw a LOT more referral traffic than any other social site. That is until they changed their algorithm. Have you noticed that your Facebook business page is getting less likes than before? Michael Stelzner wrote a great overview of the change awhile back called Facebook Marketing Declines: How Business Should React. Ever since the change, I’ve been moving more... [...]
If you are an Amazon affiliate (or any type of affiliate, for that matter) you are probably on the lookout for new ways to get targeted traffic. Tweetpressr, announced this week, can find new, legitimate, tqrgeted traffic for you. That’s good because We all know that Twitter frowns on affiliates spamming their Twitter accounts with links. Twitter is famous for sending warm buyer traffic to sales offers, traffic already interested in the product being sold. If you build your customary affiliate site, then you can use the Tweetpressr plugin to build an authoritative feed into Twitter, focused... [...]