Tessa Wegert says, “Twitter users: Have you noticed a trend? Has anything about the way companies are tweeting these days caught your eye? It seems that brands are doing a Twitter marketing about-face. In other words, brand communications on Twitter are looking up. We’ve seen a huge shift in the way brands have embraced and employed Twitter in recent years. Four years ago, just 10% of all tweets came from brands. In 2012, when Twitter had500 million registered users, major brands were buying in, but the learning curve was steep and they made mistakes, particularly with regard to customer... [...]

Rachel Sprung says, “Images are crucial to making your marketing stand out, especially on Twitter. Ever sinceTwitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads. Though images themselves can help boost your presence, some are better than others. It’s not just enough to slap any ol’ image onto a tweet — you need to choose the right image. But what does right really mean? Let’s... [...]

Yasmin Bendror says, “Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! 1. USING THE PERIOD BEFORE @ SIGN If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet. It won’t be seen by ALL of my followers. It won’t appear in their feed, unless they follow Mari Smith too“. 3 Super Quick Twitter Tips for Your Business Business2Community.com  [...]

Seth Fiegerman says, “Likes and retweets are fine, but the new buzz word at Facebook and Twitter seems to be “buy.” Facebook announced on Thursday that it has begun testing a Buy button that appears on ads and Page posts from a select group of businesses in the U.S. In effect, that means users can now purchase products advertised by these businesses without leaving the social network. Just a few hours later, Twitter announced that it had acquired CardSpring, a payments infrastructure company, to help with its goal of bringing “in-the-moment commerce experiences to our users.” The... [...]

Selena Larson says, “Twitter wants to make it as easy to buy as it is to tweet. On Tuesday, the company announced the acquisition of CardSpring, a payments startup that makes it easy for developers to add payment services to apps and products. The social media company has tried to capitalize on e-commerce with tweet-to-buy initiatives that have yet to gain visible steam. The acquisition of CardSpring will add experts to Twitter’s staff who have particular experience helping developers add payments features. “The CardSpring team and the technology they’ve built are a great fit... [...]

Olivia Perek says, “Woah, woah, woah, slow down there. I know, it’s hard to slow down in this fast-paced world we live in. As a marketing professional, you’re always on the go; whether you’re in meetings, neck deep in content creation or compiling data with aligning reports. So how are you supposed to effectively manage your company’s social media channels? Managing your company’s social media presence can be overwhelming, time-consuming and elaborate. It’s not an easy job, in other words. But it can be – if you have the right tools and strategies”. How to Manage... [...]

Martin Beck says, “Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter’s stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported... [...]

Matt Owen says, “Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.   I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution… The short answer is.. nope. This is essentially an aesthetic update, with little impact on your strategy. However, it does have some interesting figures included that will make optimisation faster and easier for Twitter managers. Before... [...]

This is a reminder for AdRoll’s Twitter Retargeting webinar scheduled on July 16. The AdRoll team says, “Twitter powers over 255 million monthly active users to connect and share information in real-time. With Twitter’s tailored audiences, marketers have a new way to target direct-response ads that drive engagement directly within a user’s timeline. Now that 78% of Twitter’s users are active on mobile, retargeting on Twitter has become an essential way to reach customers across devices. Join AdRoll’s Product Manager Peter Clark and Product Specialist Kelly Eng to get... [...]

Ayaz Nanji says, “Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail. The report was based on data from 105,121 tweets sent by 521 North American search marketers active on Twitter, most of whom are SEM practitioners who tweet under their own names rather using brand, agency, or company handles. The rest of the top 10 most cited industry sources by search marketers are Search Engine Watch, Marketing Land, Mashable, PPC Hero, Search Engine Journal, Moz, WordStream, TechCrunch, and Business Insider”. How... [...]