Pamela Vaughan says, “Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. On Friday, Twitter rolled out an enhanced tweet activity dashboard, which lets you see how many times other users have viewed and engaged with your organic tweets. There’s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. But if you do happen to fall into one of these groups, get excited. Knowing more about the performance of individual organic tweets can offer you a wealth of... [...]

Christopher Ratcliff says, “66.7% of all public brand mentions on social media happen on Twitter. Twitter is the key battleground on which your social reputation is won or lost. This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised meltdowns of Ryanair or British Gas to understand that it’s a channel you have to tread carefully on. Thankfully with a good social strategy and a fully trained social team or manager, potential Twitter storms can easily be avoided and positive... [...]

Pete Prestipino says, “Does social media influence search? Perhaps, but not (exactly) how you might think. Stone Temple Consulting recently analyzed the way that the search engine indexes tweets, and what it discovered will surprise you. The company wanted to learn how Google might use signals from twitter for ranking purposes, but it stumbled upon quite a bit of interesting information in the process – some of which shows how you too can see your tweets indexed in Google“. How to Get Your Tweets Indexed in Google Website Magazine  [...]

Jessica Mehring says, “There’s the genuine, thoughtful way to build a social media following, and there’s the cheater’s way (or as some put it, the “hacker’s” way). I’m a big proponent of thoughtfulness in all things – but I took a shortcut a few weeks ago with the Horizon Peak Twitter account, and I’m not too proud to admit it. Growing Your Twitter Follower Number in a Thoughtful, Genuine Fashion To thoughtfully build a following on Twitter, your goal should be providing value to a targeted audience. I believe that scheduled posts are the backbone of a strong social-media... [...]

Noah Kulwin says, “We at Re/code had a wonderful Fourth of July, and are hoping that you did, too. In case you missed any of the big headlines this holiday week, we have you covered with the news that powered Re/code: Why didn’t Twitter buy Soundcloud? Well, one theory is that the cash they didn’t spend on the music streaming service just enabled them to purchase Tap Commerce, an adtech firm, in a deal valued at around $100 million. Twitter also brought aboard a new CFO in former Goldman Sachs banker Anthony Noto, who helped guide Twitter through the IPO process. Lastly, it seems... [...]

Alinn Louv says, “The old saying goes, ‘a picture’s worth a thousand words’. In the new age of social media, this is more true than ever. Visual social sites, Pinterest and Instagram, blew up last year. Other social giants strove to catch up with update after update, optimizing their newsfeeds to make them more visual. Twitter, known for its 140 character limit updates, made a few tweaks, putting the emphasis on visual. Your Twitter feed now includes photos and videos directly instream. This is old news. However, initial research from Buffer, sheds light on how much of an impact this... [...]

Pete Prestipino says, “Do you really need an expensive social media research solution? Can’t you just use the search functionality at networks and platforms like Twitter to discover useful information? Why yes you can! Twitter supports a number of search operators that prove to be incredibly valuable in understanding trends and memes, gaining some insights about your competitors, and being a better (more informed) Twitter user in general. Try the following search operators on Twitter’s search page and see what you can find!“. 4 Essential Twitter Search Operators... [...]

The AdRoll team says, “Twitter powers over 255 million monthly active users to connect and share information in real-time. With Twitter’s tailored audiences, marketers have a new way to target direct-response ads that drive engagement directly within a user’s timeline. Now that 78% of Twitter’s users are active on mobile, retargeting on Twitter has become an essential way to reach customers across devices. Join AdRoll’s Product Manager Peter Clark and Product Specialist Kelly Eng to get indispensable best practices for setting up successful campaigns on Twitter: Campaign... [...]

Diana Urban says, “Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are. Recently, Twitter’s Anne Mercogliano and HubSpot’s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day.... [...]

Kurt Wagner says, “It looks like shopping within your Twitter Timeline isn’t far off. A new “Buy now” button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy. The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded-tweet view, nothing happens when you actually click on the button. The button only appears on mobile, and doesn’t appear on Twitter’s web version”. Twitter ‘Buy Now’ Button Appears for First Time Mashable  [...]