Google has launched different extensions to help advertisers make their video ads more relevant. Google Ads team has announced that video ads can be improved with call-to-action extensions and Sitelink extensions. Google Ads team says, “To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action.... [...]
Archive for the 'YouTube Marketing' Category
Your strong presence on social media can help in establishing your authority and enhance your business. Social Media Examiner team has published a new podcast episode ‘How to Use YouTube and Instagram to Establish Authority’ to help you rightly use YouTube and Instagram for better marketing. Michael Stelzner says, “Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is... [...]
According to Statista, 85% of US Internet users watch online video content on their devices. A HubSpot study revealed that 54% of consumers want to see more video content from a brand or business they support. Useof video in your marketing enables you to connect with your audience and persuade them to make a purchase. By creating YouTube videos you can promote your products and services online. But you need a right plan to publish video content on YouTube and get them ranked higher. Rank Ranger contributor Liraz Postan has shared 10 ways to help you rank your videos in Youtube. Postan says,... [...]
YouTube Live has more than 2 billion active monthly users. If you are already using YouTube to boost your marketing efforts, you can move a step further and start using YouTube Live for reaching more people online. Social Media Examiner Michael Stelzner has published a video on ‘How to Get Started With YouTube Live Streaming’ featuring Nick Nimmin, a YouTube expert. Stelzner says, ” Want to get started with YouTube live streaming? Are you wondering where to start with live video? Watch as live video creator Nick Nimmin reveals tips for anyone who wants to become a respected... [...]
We know that its a great idea to publish our ads on Facebook and YouTube as both networks offer a wide reach for promotion of our products. But how much better it could be if we could advertise on both the platforms with single campaign? Social Media Examiner’s Travis Chambers has published a new video to explain this. SME team says, “Are you wondering how YouTube ads can work with Facebook ads to help you sell? Watch as video ads expert Travis Chambers shows you how marketers can benefit from using Facebook and YouTube ads in a single campaign. You’ll discover why and how your... [...]
YouTube video keyword research helps you to find words and phrases that people use to search for video content online. By using the keywords that match with your products and services you can improve your video views. SEM Rush team has published a video on how to conduct keyword research on YouTube featuring Itamar Blauer. Blauer says, “Hello, everyone. My name is Itamar Blauer. Welcome to SEMrush’s Weekly Wisdom. Today, I am going to cover how to effectively conduct keyword research on YouTube. In this session, I will go through some misconceptions about keyword research on YouTube... [...]
Mark Bishop just released new software as a service for getting you good, productive rankings in Google and YouTube. He calls it VS Evolution. In just 5 simple steps, you can find SEO phrases that have low competition, but are trending, for your niche. 1. Type in the root keyword. The system looks up relevant information. 2. From the list of phrases related to that keyword the system shows you, select one that is popular with the public, but not ovrwhelmed by marketers. How. It’s easy. The system shows this class of keywords in green. 3. Copy the ranking factor information for that phrase... [...]
Video is an important tool which can accelerate your brand popularity. At every level of your business journey you can deploy YouTube content to achieve better sales. The Content Marketing Institute team is hosting a webinar on ‘How to develop a loyal YouTube audience’ on Wednesday, August 7, 2019 at 2.00 pm EDT. The CMI team says, “Attend this webinar to: That the story the brand communicates is more powerful than the production value of the video. There are certain elements that make it easy for people to fall in love with a brand. The 7 elements that make people fall in love... [...]
The Google Analytics platform is immensely helpful in interpreting the effectiveness of your websites and the campaigns that you run to promote your products and services. The Social Media Examiner contributor Chris Mercer has shared a step-by-step guide to help you use Google Analytics to analyze and assess the effectiveness of your YouTube marketing. On analyzing your YouTube channel traffic, Mercer says, “When your channel has lots of users, Google Analytics reports can tell you how people find and use your YouTube channel. You see this information by first making sure your filtered... [...]
Since the first of June, we have been telling you about TubeTarget, a new SaaS service from Cyril Gupta. If you have only had so-so results with your ad campaigns, you might want to look at Gupta’s new tool. It is aimed specifically at smart ad placement on YouTube. It lets you find popular YouTube videos and video channels that are “monetized” (meaning, you can pay to place an ad there) in your niche so you can place your ads on them. With the laser-like targeting and demographics provided by TubeTarget, all you have to do is enter the keywords and relevant search terms your... [...]