The Marketing Land contributor Joe Martinez has answered five questions related to the YouTube advertising. Read the answers to improve your advertising efforts. Martinez says, “I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about YouTube ads. I wanted to use this post to address the questions I typically see to help you easily answer... [...]
Archive for the 'YouTube Marketing' Category
YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying. The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs. How do you find likely buyers in your niche? They are the people who watch the popular videos in your niche. By placing your ads on these popular videos, you reach the right people. Now, with software just released by Cyril Gupta, called TubeTarget, you have a simple way to select the top performing videos for your ads. TubeTarget was just launched... [...]
It is no secret that presenting your advertisement to people who need the solution you are promoting is critical to your sales. But there is a second half of this success formula: not wasting money presenting your offer to people who won’t buy. That just increases your costs and reduces your profit. When you spend money on ads, typically with a cost per person who either views the ad or who clicks on the ad, you only want to show the ad to people likely to buy. Getting views or clicks from other people costs you money that is subtracted from your sales to calculate profit. Wasted clicks... [...]
It has been reported that YouTube has 1.9 Billion users every month. Your potential clients are among those users. Dr Amit Pareek has just released new training on how to use YouTube ads, YouTube Ads 2019-20 Made Easy. At just $9.95 (for this grand opening sale), what you learn from this training can quickly repay your investment many times. But Dr Pareek goes even farther. Besides learning from this training, he lets you sell it to other YouTube users. Not only that, he allows you to remove his own name from it and place your name on it instead. That’s right, you can be credited as the author... [...]
Every week, thousands of domain names are abandoned, including ones that have a valuable asset: YouTube videos with significant viewer counts that link to them or Wikipedia articles that link to them. Finding these asset-rich domain names and putting them to good use can be a quick, simple, inexpensive way to generate online revenue. Joshua Zamora researched this technique and created software that will help you automate this process. His software is called My TrafficJacker. This is a powerful web-based application that allows you to find expired domains that are linked to on Wikipedia and YouTube.... [...]
Ahrefs’ Tim Soulo has published a YouTube video ‘How to Edit YouTube Videos for High Engagement’. The video teaches some useful ways to help you edit videos for YouTube that drive high engagement and high audience retention rates. Watch the video on following page. How to Edit YouTube Videos for High Engagement Ahrefs [...]
Kevin Fahey has just released his latest IM Checklist (this one is Volume 15). This one is on YouTube Advertising. There are a lot of advantages for using Youtube for your marketing. There i hardly any site getting more traffic than YouTube. Regardless of your product, there are YouTube visitors who are good candidates for your product. Your job is: 1. Target the relative few (that is, the few compared with the billions who visit YouTube) and present your ads to them. 2. Create an ad that will be attractive to the people you have targeted. Here’s how Fahey explains the rationale for successful... [...]
YouTube as a platform plays a vital role in enabling the marketers to expand their reach by effectively passion on their promotional messages to the audience. Search Engine Marketing contributor Diana Ford has shared 25 tools to help marketers streamline their YouTube SEO optimization. Ford says, “Getting yourself noticed on YouTube can be quite a daunting challenge, but in this post, we’ve rounded up some of the best tools that can help you optimize your YouTube videos for SEO. 1. Video pre-production: What to consider One of the most crucial parts of producing videos is getting everything... [...]
YouTube is the ultimate platform when it comes to using video. Also when it comes to social media it is only behind Facebook in the number of daily users. With persistent efforts and creative content you can make your marketing result-oriented. The Forbes team has shared four useful tips to help marketers use YouTube in a way so that they get the desired results from their marketing videos. Talking about advertising on YouTube, Forbes team says, “Yes, advertising on YouTube is cheap. Yes, high-quality YouTube videos boast immense SEO value. But more importantly than that, video is simply... [...]
Advertising on YouTube is one of the best ways to reach out the video surfers. As video is one of the most effective marketing tools, most brands prefer to advertise over it. Marketing Land contributor Bruce Budkofsky has shared six steps to help marketers maximize their YouTube advertising. Budkofsky says, “Leading the pack when it comes to where brands are spending is YouTube. Twenty percent of online video advertising is spent on YouTube. It’s easy to plug-and-play YouTube into your online video plan, but how do you truly maximize your advertising on the platform? Understand YouTube... [...]