A new study, reported in Inside Facebook, reveals that ” the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.” The study was originally conducted by a group called Socialbakers, shows a growing trend of videos being posted on Facebook, while the number of videos being posted on YouTube is declining. This hasn’t occurred by accident. Facebook management has been investing a lot of energy and resources into building its value for marketers. It has won over many and in time could even surpass YouTube in videos. It seems that... [...]
Archive for the 'YouTube Marketing' Category
Todd Wasserman says, “YouTube is losing a key distribution platform as Facebook’s home-grown videos become more popular, according to a report from Socialbakers. Facebook is now poised to overtake YouTube in video posts in the News Feed, according tothe researcher. The analysis was based on 20,000 Facebook Pages from brands, media, celebrities and entertainment companies and 180,000 posts over the last 12 months on desktop and mobile”. Report: YouTube Videos on Facebook Are Getting Rarer Mashable [...]
YouTube recently became the second largest search engine AND social site. Yet, YouTube is the most under-utilized free traffic source in the world. For years, YouTube has been ignored by e-commerce vendors of all sizes, Amazon top sellers, publishers, authors, and product developers. They are putting their ad dollars elsewhere. Besides that, many of the people who tried to use YouTube in marketing spammed it with links and views and were punished by Google by having their accounts cancelled. All of this means more opportunity for you and me; if, that is, we know how to take advantage of it. Jason... [...]
Amy Gesenhues says, “Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, earning a ten percent conversion rate. Twitter was the least effective platform for the front-end of a campaign, instead offering more value during the middle of the sales funnel”. Study: YouTube... [...]
Verónica Maria Jarski says, “Boost brand awareness and customer engagement by integrating your brand with a YouTuber’s audience. “Brand integration is when a brand buys a YouTuber’s audience using product placement tactics or by sponsoring the creation of a video that would not have otherwise existed on a channel,” according to ZEFR. The types of deals include a mention as sponsor of the video, a product mention, custom content, product design, and multiplatform promotions. “Many integration deals result in lasting relationships between YouTubers and brands,”... [...]
Stephanie Chan says, “For the latest confirmation of the porous boundaries that separate YouTube stars and their devoted fans, look no further than the latest trend on Twitter. Though it’s not what you might think at first glance. The Twitter hashtag #YouTubersIWantToBang has been trending since earlier Friday. As you’d expect, it’s popped the lid off the YouTube id, giving fans and video creators alike an excuse to shamelessly overshare their YouTube-celebrity fantasies”. That New YouTube Hashtag Tells Us How Video Fans Really Feel ReadWrite [...]
Michael Harris struggled with getting his YouTube videos ranked so he could increase his traffic (and ultimately his sales.) Then he realized that not only does Google own YouTube; it also owns Google+ Hangouts, and by using the Hangouts along with YouTube, he could quickly improve the ranking of his videos. In his new Tube Ranking Secrets, Harris shows you exactly how to shortcut your way to better video rankings by using Google Hangouts. He has created a simple 5-step method that anyone can follow to improve your video’s rank. He says this shortcut to higher rankings in is 100% foolproof.... [...]
TubeViperX software, by Lisa Allen is like nothing you have seen before. It is a premium video research and ranking tool that uncovers the secret video ranking factors Google is hiding from you. Here’s what TubeViperX can do for you: • Quickly research the factors other videos in your niche are using to rank for a keyword you want to target. This includes the tags for the videos. (And Google doesn’t show the tags, so this is insider information. • Analyze any YouTube channel (for example, your competitor channels) with a simple button click. This way, you can see what’s... [...]
Jason Abbruzzese says, “Google’s YouTube has acquired Directr, a startup aimed at helping small businesses create promotional videos. Directr markets a mobile app on iOS that provides small businesses with a way to create and publish videos. Details of the deal were not disclosed, but Directr is a relatively small operation, having only raised $1.7 million in funding. The company will integrate into YouTube’s video ads division. “Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video. Today, we are incredibly excited to take the next... [...]
Priyanka Ravani says, “Are you looking for ways to increase your YouTube engagement? What if I told you, you can increase your YouTube traffic by a whopping 374%? But before I dwell any further on that, a small recap on the earlier infographic where I discussed the importance of incorporating videos in your social strategy. By making YouTube a part of that social strategy could, really accelerate your growth. YouTube is the third most popular site in the world and the second most popular search engine after Google. If you are still not convinced to incorporate this platform in your social... [...]