The latest article on ‘MarketingProfs’ is titled “A Quick (but Thorough) Guide to YouTube Optimization”. Richard Jeng says, “Though many companies have succeeded in reaching their audiences via social networks such as Facebook and Twitter, only a fraction have explored the option of marketing via YouTube. Yet, YouTube is not only the second-largest search engine but also the third most-visited website in the world, only behind Google and Facebook. It receives over 1 billion unique monthly visitors, and it has about 6 billion hours of videos watched each month. Let those numbers sink... [...]
Archive for the 'YouTube Marketing' Category
The traveling salesman in the opening scene of “The Music Man” was right: “You gotta know the territory”. That applies to YouTube, too. Answer these questions about the most successful and popular videos for your keywords (the ones on page 1 of the search results): • What is their title? • What is their rank in YouTube? • What’s their page rank in Google? • How many likes and dislikes do they have? • What are the tags for these videos? • What YouTube category are they in? • Where can you watch them to understand them better? This... [...]
The latest post on ‘Mashable’ is titled “YouTube: We’ve Got Premium Content for Your Premium Cash”. Jason Abbruzzese says, “YouTube just wants advertisers to be happy. That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site’s “Brandcast,” its yearly major presentation to advertisers on Wednesday. Kyncl then ceded the stage at New York City’s Madison Square Garden to Pharrell, to perform his hit song “Happy.” YouTube’s Brandcast presentation on Thursday wasn’t... [...]
The latest article on ‘Marketing Land’ is titled “Vine Swings From Mobile To The Desktop (& Adds New Features)”. Greg Finn says, “Vine lovers rejoice, you’re no longer constrained to your mobile device for your daily 6 second video consumption. Users will now be able to consume your favorite 6 second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app“. Vine Swings From Mobile To The Desktop (& Adds New Features) Marketing Land [...]
Martin O’Flynn (aka MAO Flynn) has been studying what it takes to get a YouTube video to rank highly. It used to be easier than it is now. It used to be that you could rank your videos by looking at the top videos in your niche, seeing what tags and keywords they were using, and copy them. You would rank at or near the top, too. Google decided you needed to work harder to esrn your ranking, so it hid the information marketers were using to improve their ranking, so now we are on our own, trying to guess what Google likes. O’Flynn has come to our aid with his new Tube Digger Pro software. This... [...]
Kaleb Nation, a low-profile internet marketer, wants to show you how to use social media to get abundant traffic to your website. He seems to know what he is talking about. He reports that he has gotten 50,000,000+ views on YouTube and 200,000+ Twitter followers and 10,000,000+ website hits. His new training, Million Hits Secret, shares what he has discovered in his multi-year journey to IM success. He has been getting 20,000 hits a day to his blog with no advertising at all, only 100% free website traffic. He says he owes all his traffic to YouTube, Twitter, and Google. In this training, Nation... [...]
The latest post on ‘Mashable’ is titled “Vine Releases Private Messaging Feature”. Kurt Wagner says, “Vine released a new private messaging feature Thursday. Users can now send video and text messages to one another through the app. Users can record a video message, add text, and send it to those in their Vine network, as well as those in their phone’s address book. Messages sent to multiple users at one time will result in multiple 1-to-1 conversations, according to the company’s blog, so it does not appear the messaging feature supports group messages at this... [...]
Last September, IM NewsWatch advertised Rick Gueli‘s guide to marketing with YouTube videos, a guide that he called YouTube Charisma. This guide, from a man who has successfully ranked many YouTube videos and used them to market his products, reflected what he had discovered about what works and what doesn’t. Now, Gueli has released an updated version of YouTube Charisma to incorporate new information growing out of the recent changes in what it takes to create effective videos and to make sure they get the viewership they deserve. Gueli reports that without using expensive equipment... [...]
The latest ‘Econsultancy’ blog post is titled “Content marketing for YouTube made easy”. Christopher Ratcliff says, “Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube. Largely it’s been a case of trial and error. Of the top 5,000 YouTube channels, only 2% are owned by brands. This is incredibly frustrating if your company is committed to content marketing and wishes to exploit the many benefits of online video, but are then presented with the stark fact that if you’re not a teenager showing off their latest shopping... [...]
The latest article on ‘Marketing Land’ is titled “YouTube TrueView Ads Update Coming In April: What You Need To Know”. Ginny Marvin says, “YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that... [...]