An effective marketing strategy requires you to plan your campaigns, not just “shoot from the hip”. Effective planning can improve your ROI. While planning your marketing, you need to consider elements you might consider as peripheral, such as data privacy, customer experience, etc. Econsultancy is hosting a webinar on ‘Is Your Marketing Strategy Out Of Touch?’ on Tuesday, March 31, 2020 at 10.30 am EDT. The Econsultancy team says, “In this webinar, we highlight a recent global report, that we commissioned Econsultancy to support with, that reveals how consumers... [...]

According to a We Are Social and Hootsuite report, the number of global internet users reached 4.39 billion in 2019. There was an increase of 366 million (9 percent) internet users as compared with January 2018. Retail Dive is hosting a webinar on ‘How to Achieve Ultimate E-commerce Balance’ on Thursday, April 16, 2020 at 10.00 am EDT. Retail Dive team says, “We surveyed more than 8,000 online consumers about key influencers on their purchasing, and customers overwhelmingly responded that shipping and returns play a key role in their buying decision-making process. In... [...]

Synchronization between your sales and marketing teams can help your business to achieve desired targets. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. MarketingProfs is hosting a webinar on ‘Four Ways to Align Sales and Marketing in 2020’ on Thursday, March 26, 2020 at 2.00 pm ET. MarketingProfs team says, “Join us as we discuss four common challenges of sales and marketing alignment, how they affect teams, and how to strategically overcome... [...]

Marketing attribution is the analytical science that helps you to find out the marketing tactics that are contributing to sales or conversions. Business 2 Community team is hosting a webinar ‘Deterministic Attribution for the Win: Why Classic Attribution Approaches Are Setting You Up to Fail’ on Thursday, March 26 at 2.00 pm ET. B2C team says, “2020 is here. Data is everywhere. Marketing and advertising channels are converging. Exciting times await our industry, but marketers seem to be stuck still using measurement techniques from the last decade and beyond. Join us to learn... [...]

Digital tools and technologies have played an important role in transforming different business functions. And marketing is one of the elements that has changed a lot with the new technology. In the digital marketing era, marketers need assess how their function can best contribute to a digitally transformed organization and what skills they must acquire.  Retail Dive is hosting a webinar on ‘How Marketing Will Lead Businesses in 2020 and Beyond’ on Thursday, March 26, 2020 at 10.00 am EDT. Retail Dive team says, “In this webinar, seasoned marketing experts will explore: The... [...]

Well-designed email marketing campaigns can help you to increase your sales. Your campaign can achieve success with the elements such email subject, campaign timings and the content. Email on Acid team is hosting a webinar ‘Prepping Your Email Campaigns from End to End’ on Tuesday, March 31. Email on Acid team says, “Spend an hour with Email on Acid’s Geoff Traub and learn how Email on Acid’s comprehensive pre-deployment checklist, Campaign Precheck, can help your team send emails faster, collaborate more effectively, and see greater returns on investment. Together,... [...]

By analyzing your digital marketing performance you bring improvement in your campaigns and improve sales. Proper data analysis can help you to evaluate your digital marketing impact to boost ROI. Econsultancy is hosting a webinar on ‘Measuring Digital Marketing Effectiveness’ on Thursday, April 2, 2020 at 9.00 am EST. Econsultancy team says, “This webinar draws on insights from Econsultancy’s new research into area to give practical advice to senior and mid-level marketers on measuring the effectiveness of digital marketing. Agenda points: The impact of changes around... [...]

Due to widespread effects of COVID-19 pandemic, everyone is advised to work from home. Most of our readers are already old hands at working from home, so this is nothing new for you. However, you could always benefit from new ways to improve your efficiency while working. Econsultancy is hosting a webinar on ‘Effective Remote Working for Marketers’ on Thursday, March 26, 2020 at 10.00 am EDT. Econsultancy team says, “This webinar will provide participants with critical best practice learning around how to optimise remote and virtual working, covering a number of key themes:  How... [...]

In today’s increasingly competitive environment marketers need a new way to think about event strategies. Event organization is one of the useful strategies to connect with more people and enhance your sales. AWeber is hosting a webinar on ‘Email Segmentation 201: How to Send More Targeted, Clickable Emails in Less Time’ on Wednesday, March 25, 2020. AWeber team says, “Learn advanced email segmentation tactics to level up your email marketing and increase your sales. During this LIVE, 1-hour class, Email Expert Liz Willits will cover: The most effective way to... [...]

By hosting events for promoting your products and services you can improve your sales. Webinars are the best example of how you can utilize digital platforms to connect with your audience. Content Marketing Institute is hosting a webinar ‘How to Bring Physical Events into the Digital World’ on Wednesday, March 25, 2020 at 2.00 pm EST. CMI team says, “Attend “How to Bring Physical Events into the Digital World” and learn how to build a virtual engagement strategy to generate better quality leads and drive more pipeline. In this virtual session you will learn: How to... [...]