If you are a local marketing consultant, you need to know who is interested in your marketing services. Mike Cooch has reopened his sale for Instant Local Leads Software. This powerful software lets you instantly generate leads for any city, any state or province, in any country. And it tells you what you need to know to prioritize them, so you contact the best prospects first. You can choose the niche (say, dentists, or florists, or dog trainer, etc.) and it will find the best prospects in that niche. Instant Local Leads Software will show you their website URL. It will also show you how it looks... [...]

Mario and his business partner, Cameron, say they have developed a process that is so exact and predictable that they can create a website for a local niche, rank it on page 1 and sell it for thousands of dollars every time, a 100% success rate. And Mario says he does it and gets paid, all in under a week. He wants to show you how he does it and lead you through the steps to copy his success in his new training, Local Lead Gen Machine. All local businesses need a website, and the smart ones know it. After Mario and Cameron build a site in just a few hours, they are able to rank it above other sites... [...]

Katherine Boyarsky says, “Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we’ll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website... [...]

Amberly Dressler says, “When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent. Many companies, however, don’t know where to start when it comes to enlisting the help of a marketing automation platform. Those already deploying iContact as their email marketing software (or those interested in trying them out) will want to know about its new iContact Pro solution, which is designed to make optimizing email marketing results easier with new campaign management features, including workflow automation, landing pages... [...]

New customers are the life of any business. Finding them isn’t always easy, especially for local businesses. If you can offer a local business a website that will give them a steady supply of new leads, a smart owner should jump at the chance for this stream of new business. That’s why local marketing consultants need to look into Local Lead Gen SEO, new (and very popular [it’s a WO of the day]) training on a profitable niche in the local consulting business. Learn how to flip Local Lead Gen Sites to business owners and earn $500 (maybe more) for each site; at least, that’s what some students... [...]

Baer says, “If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people to fill them out. Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. I teamed up with my friends at Formstack (a great sponsor of Convince & Convert) to help fix that information gap”. Boost Online Lead Gen With These 4 Secrets Jay Baer’s... [...]

Everett Sizemore says, “If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly,... [...]

Andrew McDermott says, “You’ve got leads. Prospective customers who want to buy. They’ve made a beeline for your website and opted in. Some of them explicitly stated that they need your product. Yet 75% of them aren’t buying. What gives? Why aren’t they buying? They won’t buy because they’re not ready. But it gets worse. According to Gleanster Research, 50% of the leads you generate are qualified, but not ready to buy right now. 25% of the leads you generate are totally unqualified; they won’t ever buy. In fact at any given time, only 25% of your leads... [...]

Joe Pulizzi says, “Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year. It’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal, and more toward getting measurable results (using leads as one measure). Those are some of the key insights from... [...]

Josh Haynam says, “60% of content marketers say their number one goal is to generate new sales leads. This is not an easy thing to do.  I’m going to show you how to make a quiz that produces a steady stream of brand new qualified leads. In order to show how this is done, we are going to follow the journeys of three quizzes that brought in a combined total of 15,000 leads. We’ll go step-by-step through the creation process, looking at what was done right as we discover the secrets behind creating such high converting content”. How to use quizzes for lead generation ‘Econsultancy’... [...]