Entrepreneur team says, “Most small businesses want their website to generate leads — but, unfortunately, most small business websites are not built to do so. All is not lost, though. Here are 10 things you can do to improve the lead generating power of your website, starting immediately. 1. Go mobile-friendly Having a mobile-friendly website is HUGE. More people access the Internet via mobile phones than desktops, and the gap is widening. You’ll pick up lots of mobile traffic and leads by delivering mobile users a great website experience. Also, a mobile-friendly website will help... [...]

Ayaz Nanji says, “B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave. The report was based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States; respondents came from a wide range of industries, and half work for companies with more than 200 employees. Some 61% of respondents say whitepapers drive leads for their business, the most of any content type. Webinars are a close second (59% say they drive leads), followed by case studies... [...]

Daniel Newman says, “What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation; whatever the size of your business, growing your customer base is what creates success. Don’t get me wrong, attention is great but new leads add up to little more than vanity numbers if they don’t convert. Here are a few ways to turn top-level leads into more meaningful — and profitable — relationships. Does your web presence stink? Your web presence isn’t about you, it’s about... [...]

Valerie Levin says, “Sometimes, realigning your marketing and sales efforts after losing momentum or motivation takes getting back to basics. Revisiting your original strategies and taking advantage of existing leads through nurturing can be a winning game plan for converting at higher rates and lower costs. Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. If something as simple as reaching out instead of ignoring potential customers can increase profit, without serious investment, companies should be clamoring to use this strategy. When... [...]

Anum Hussain says, “We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound lead... [...]

Peter Cartier says, “Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions. And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring... [...]

Peter Cartier says, “Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions. And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring... [...]

Andy Beohar says, “Now that we’re well into 2016, it’s time to get your prospective customers excited about what you have to offer so that they are ready to make a purchase. Often referred to as demand generation, this process is essential for B2B businesses looking to generate leads and start cultivating long-term relationships with customers. However, just throwing your name around the digital sphere isn’t going to be enough to help you stand out among your competitors. These days more than ever you need to capture your audience quickly enough so that they are both excited about... [...]

Dan Stelter says, “Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return. Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations: Code.org is a site for a nonprofit created to bring computer science education to all students in the United States. Changes to its website content helped... [...]

Jawad Khan says, “Over the last few years, content marketing has evolved from just being a buzz word to a genuinely profitable and scalable marketing methodology. Some of the biggest corporations and businesses around the world are investing heavily into different forms of content with great success. Recent studies show that content marketing costs almost 62 percent less than traditional paid advertising while generating three times as many leads. But not all content types are equal“. 5 Content Types That Will Generate More Backlinks and Leads Business.com  [...]