Verónica Maria Jarski says, “Do you know the seven components of lead generation? Here’s a look at each one, its purpose, and benefits. The seven elements are quality of the source, volume of the leads, decision makers, media and social, business targeting, location targeting, and industry targeting. “Lead generation comes in many forms,” according to the following Pareto Effect infographic. “Learn to use the tools available to you and how to get the best ROI from your efforts.” For example, consider location targeitng. “Review your current areas of business... [...]

The Yellow Pages ruled the advertising world for 100 years. It was the most widely distributed business directory in the world. Any business wanted to have its name in the Yellow Pages. But times change, and now the important business directories are the ones online, not the printed books that become obsolete in a year. Online directories have several important advantages. For example: • They can be updated instantly. In fact, if the directory owner allows, the business itself can update its listing. • They can specialize in a niche market, so the people who visit the directory are people who... [...]

Jasmine Sandler says, “These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. There is no one-size-fits-all answer to creating more brand awareness. Even for organizations in the same industry, an online marketing plan from one company to another will likely be different, because what works for one may not work for the other. If you are struggling with qualified online leads, here are three digital marketing tips for you and your marketing team to consider that will boost your... [...]

Baer says, “Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads2 (The Annuitas Group). But how do you make sure your lead... [...]

Lisa Toner says, “”We need more leads.” Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. In the SlideShare presentation and post below, we’ll go over five quick and easy methods that can boost your lead flow with very little... [...]

Ryan Lynch says, “Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Are you... [...]

There’s an attractive new WordPress theme that can be used in many ways, but is being targeted to small business websites and sites that collect leads for small businesses. The Metropoli Theme builds attractive sites and is easy enough to use that you don’t have to have any tech skills to make a good-looking site. If you build sites for clients, or rent sites to local clients or sell leads, this theme can give your work a fresh modern look. You get a developer’s license, so you can install on your own sites and client sites, as many as you choose. Metropoli Theme comes with loads of flexibility.... [...]

Doug Davidoff says, “Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It’s no surprise that Inbound Marketing, with it’s proven track record, is exploding in use. While Inbound Marketing will certainly increase the generation of quality leads, it will also generate more low-quality leads. In... [...]

Rachel Sprung says, “It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. After all, if you can’t make changes based on your analytics, they won’t really be that helpful. Not... [...]

Niraj Bariya says, “B2B Lead Generation is the process that aims to capture and stimulate interests of clients to develop a company’s sales pipeline. While the buying process always goes through changes triggered by various factors, lead generation is a sure shot way of getting the brand heard and finding new buyers. In the highly competitive marketplace with several other players targeting the same demographics, B2B lead generation helps to build continuous relationships and long term growth opportunities among buyers. Using top quality tools it is a way for modern businesses to increase... [...]