Rachael O’Higgins says, “Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When building relationships, content and context are key. The same thing applies to building relationships with the leads in your database via email marketing. Poorly written emails, mass-produced messaging, and a lack... [...]

Daniel Burstein says, “Email by far remains the trusty pack mule for most marketers. This is understandable given the growth within this channel (thanks in part to mobile), which continues to produce a solid ROI. But, as they say, satisfaction is only the death of desire. There is always room for improvement. To save you from the pitfall of merely being satisfactory, here are three resources that will help you optimize your email marketing program and, hopefully, deliver a dynamic customer experience in your next send”. Email Marketing: 3 resources to help you optimize your next campaign MarketingExperiments... [...]

Daniel Burstein says, “A name in a database does not a customer make. You need customers and potential customers who actually want to receive email from you. To do that with your current email list — either for legal compliance reasons, like the Canadian Anti-Spam Legislation (CASL), or to win-back unengaged subscribers (like CNET did) — it may make sense for your company to run a re-engagement campaign. We recently ran a re-engagement and reconfirmation campaign for our Canadian subscribers of MarketingExperiments and MarketingSherpa”. Email Marketing: Compliance-related re-engagement... [...]

MarketingExperiments team says, “Content marketing determines how your customer gets to know your company and your product. It’s your chance to break through the inner monologue of your customer’s decision-making process and create a dialogue. However, marketers often fail to capitalize on the total potential of content on a blog, social media or site pages, which causes leads to leak out of the sales funnel. How can you turn your content into a true lead generation tool? In this Web clinic, the MECLABS research team made three key observations from a recent experiment where one company... [...]

Eric Devaney says, “One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. It’s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. While your website might once have been an indiscernible blip on the world wide web’s radar, it’s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. Sounds... [...]

Jon Powell says, “About a year ago, I remember a conversation I had with Arkadi, a fellow reader of the MarketingExperiments Journal. We were talking about the potential of doing some research together on one of his websites, Ecolinewindows.ca. As part of that conversation, we were working on an ROI scenario, and we came to a point where it was necessary to figure out just how much opportunity there was to make improvements (while simultaneously understanding the customer ontology)”. Lead Generation: Simple text change leads to 104% lead capture increase MarketingExperiments Blog  [...]

Lisa Toner says, “When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. But never forget that behind every ebook download form and every demo request, thereare real human beings. Human beings with mood swings, families, insecurities, personal and company goals. If you knew these individuals personally, would you play mind games with them? Probably not. So why do so many marketers and salespeople opt to... [...]

Jesse Mawhinney says, “In this post we’ll teach you 35 ways to generate more inbound leads. These tactics have helped us grow one client’s website traffic sixfold, increase online revenue by 33% and consistently improve their online marketing results month-over-month. As you’ll come to learn, there’s no silver bullet to our inbound marketing success. Instead we look to optimize several areas of our client’s marketing strategies that collectively produce huge results. The following tips and tricks will work for both B2B and B2C organizations. In fact, these theories apply for almost... [...]

Hammad Baig says, “The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered why Television is so cheap, or why allot of well produced content on the internet is free? Well, it’s because of advertisement. As we move more and more towards the digital age, companies realize that in order to shine the spotlight on their product or service, they have to go where the people are, in our case Facebook“. How To Use Your Facebook Cover Image To Generate Leads Business2Community.com  [...]

Amy Gesenhues says, “Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting. According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups. Segmenting consumers based on four different stages of the purchasing process – from brand awareness to post purchase – LeadSift says its new ad targeting tool helps brands create messaging based on where the consumer may... [...]