eMarketer team says, “The webinar will address these key trends: What does the increase in sales on smartphones mean for retailers? What are the differences between shopping on desktops, tablets and smartphones? How are marketers improving search and other user experiences to drive mobile sales? What role do apps play in the mcommerce ecosystem?”. Webinar Details Organizer:  eMarketer Key Speaker: Yory Wurmser Topic: Six Trends in the Shifting World of Mcommerce Day/Date: Thursday, July 9 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Six Trends in... [...]

Aaron Strout says, “There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first means building a mobile app (god,... [...]

Ginny Marvin says, “More than 30 percent of US ecommerce transactions among online retailers and travel firms are now driven by mobile. That number is expected to top 33 percent by year-end, according to Criteo’s Q2 Mobile Commerce Report issued Thursday. Among the top 25 percent of US retailers, mobile’s share is already at 40 percent. The report also showed interesting stats regarding cross-device and app transactions“. Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2 Marketing Land  [...]

Marketers are beginning to see value in having apps that run on the Apple Watch. This trend is at the very beginning stages, but over time, you will more marketers see the value in attracting the affluent customers who own an Apple Watch. Of course, the small screen size is technically challenging. Squeeze as you might, there’s not a lot of space to work with. It is big enough to show area weather information or to show stock market averages or quotes for individual stocks. But you can’t show much more than that at one time. To some degree this limitation can be overcome through scrolling... [...]

Ginny Marvin says, “Ad tech giant Rubicon Project says mobile ad spend on its platform increased more than 1,300 percent in the two years between Q1 2013 and Q1 2015. Mobile now makes up more than 20 percent of the spend on the programmatic ad buying and selling platform, up from just 3 percent two years ago. The public company says it expects mobile managed revenues will surpass $200 millionthis fiscal year. While the escalation is a sign that advertisers are embracing mobile, it’s more significantly a sign that Rubicon’s investment in mobile programmatic technology is paying off. “Two... [...]

Shannon Evans says, “Anyone who has been in the search game for a while has been warned repeatedly that it’s the Year of Mobile. Time and time again, we hear how mobile is more important, and some could argue our phones are beyond “smart” at this point. However, search marketers have officially reached “The Boy Who Cried Wolf” territory. What has really been happening over the past few years is a slow and steady movement to this elusive year of mobile. According to Pew Research, “64 percent of American adults now own a smartphone of some kind, up from 35 percent in... [...]

Greg Sterling says, “Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred to use a smartphone over a tablet or laptop.” In the context of the waves of data coming out, these findings, which are a mix of behavioral and survey data, shouldn’t surprise anyone. However it remains the case that mobile marketing efforts (and... [...]

David Kirkpatrick says, “Today’s MarketingSherpa Blog post features an excerpt from a MarketingSherpa Optimization Summit 2014 presentation — “Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%” — with David Ciccarelli, Chief Executive Officer, Voices.com, providing insights into how the company utilized its customers in a mobile marketing campaign on responsive design“. Mobile Marketing: How Voices.com involved its customers in a responsive design campaign MarketingSherpa  [...]

Greg Hickman says, “Did you know more people access the internet from their mobile device compared to any other PC or wire lined device that exists? In fact, 85% of consumers believe their mobile devices are essential to daily life. With the mobile device being so important to consumers, businesses will have to find ways to connect with them on smartphones and tablets. A mobile strategy can help companies of all sizes reach and engage more customers giving them an edge against competitors that are slow to adopt. As you get ready to develop your mobile strategy, consider the 7 key components... [...]

Matt Assay says, “Your mobile strategy is all wrong. Perhaps “all” is too strong a word. If you even have one, you’re already ahead of the game. Less than a third of North American companies have a mobile strategy that goes out at least 12 months, according to a new Econsultancy/Adobe survey. But for many of those organizations, that strategy often begins and ends with “fitting our website into a mobile app,” or goes only a few steps further, showing some key functionality within a mobile app. Neither is enough“. Got A Mobile Strategy? You’re Probably... [...]