Rob Rasco says, “Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are learning the best ways to incorporate it into a broader offering. Mobile’s ascent to market dominance has been one of our industry’s fastest shifts to date. According to eMarketer’s research, published in Direct Response Tactics Take Majority of US Marketers: “In 2014, mobile advertising spend versus desktop reached an all-time high of 41 percent of all US digital advertising spend.” ComScore’s 2015 US Digital Future in Focus... [...]

Selena Blue says, “We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something better? In Q1 of 2015, 59% of all retail time was spent on mobile devices, according to comScore’s State of the U.S. Online Retail Economy in Q1 2015. That’s right — consumers spent more than half of their online shopping time on their tablet or mobile device. Yet, only 15.4% of total digital commerce dollars came from mobile sales. That... [...]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell. One source of products that sell well is Clickbank. It has downloadable books and videos on just about any topic you can imagine, from Acne to Zoology. And they all have good commissions for the affiliates who sell them, about 50% typically; sometimes even higher. To help you build a business selling Clickbank products to mobile phone users, an Apex Elite Clickbank affiliate, Zhu Shan Shan, has just revealed his... [...]

Kristen Vanstrom says, “The data doesn’t lie—mobile marketing is the present and definitely the future. This immediate tactic is not just reserved for large corporations with larger than life budgets. Small business owners can find affordable ways to take advantage of this marketing method. If you’re a small business owner, and you’ve made the decision to get started with mobile marketing, refer to this five-point checklist before making immediate changes or launching any campaigns. First Things First, Consider Your Customer Who are your customers? What are their mobile... [...]

Peter Daisyme says, “It’s been a fairly recent development that in order to have a company, you must have a website for that company before all else. However, we’ve now hit the time when, in order to have a company, especially a scalable company, you need a mobile responsive site and possibly even a mobile app. And a smooth interface is a must. On average, users carry out 221 tasks on their smartphones per day, compared to 140 on a desktop or laptop. For the first time, Google is getting more mobile search requests than desktop searches, and this is only an indication of the greater... [...]

Amy Gesenhues says, “The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013. For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half (47.4%) of the total mobile ad revenue in 2014 and saw the highest growth rate of all mobile ads, at 88.1 percent. Search ad revenue totaled $14.7 billion and accounted for 46.1 percent of total revenue, up 55.2 percent over 2013. At $2.1 billion, messaging ad revenue increased 13 percent and accounted for 6.6 percent... [...]

Gilad Bechar says, “Seventy percent of companies say it’s cheaper to retain an existing customer than to acquire a new one, according to a report. And they are right: acquiring a new customer can be five times more expensive, which is hopefully enough to convince you that customer retention should be on your radar at all times. So how do I retain customers you might ask? The answer is simple: mobile marketing. Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of... [...]

Spencer Kollas says, “As brands work to be more customer-centric, mobile has become one of the most critical channels to effectively acquire, engage, and convert customers into loyal brand advocates. According to research from Experian Marketing Services, not only are mobile customers highly engaged with brands, but when subscribed to both email and mobile messaging, they are likely to be among a brand’s most valuable customers. Further, we often find that when clients leverage data from multiple channels, they are able to create more relevant experiences, drive incremental revenue, and... [...]

Lindsay Kolowich says, “You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?” You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd. But here’s the thing: The content on the website is loading as if... [...]

Jonathan Frascella says, “Save yourself from Mobilegeddon and ensure your website passes the Google mobile-friendly test with these quick fixes. Introduction April 2015 saw the internet go into a virtual frenzy as website owners, developers and SEOs scrambled to make their websites mobile-friendly before Google launched their new ranking algorithm, melodramatically nicknamed mobilegeddon or mobilepocalypse. At the time of writing it’s safe to say that mobilegeddon’s impact has been pretty lacklustre and all but limited to the addition of a new label next to mobile search results”. Quick... [...]