Lee Duddel says, “With mobile now accounting for the majority of visits to retail websites, it’s crucial that retailers deliver a mobile experience that drives conversions. To help ecommerce professionals understand how to improve mobile UX we recently examined 15 leading retail sites from the point of view of smartphone shoppers. The research revealed over 120 mobile conversion blockers as well as highlighting best practice from sites including Amazon, Argos, Schuh and Tesco Direct“. Five best practice tips to boost mobile conversions ‘Econsultancy’ Blog  [...]

Thomas Husson says, “Customer-obsessed businesses will take personalization to the next level in 2016. By the end of 2016, Forrester forecasts that 4.8 billion individuals globally will use a mobile phone, and as that number continues to grow, customer-obsessed business leaders have vast opportunities to deliver great customer experiences via mobile. Mobile moments — a time when consumers picks up their mobile devices to get what they want in that moment of need —  are the next battleground where to win, serve, and retain customers. Many executives believe they should manufacture... [...]

Vebeka Guess says, “Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020. However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.” With more traffic shifting to mobile it is becoming increasingly important for organizations to work cross-functionally across creative and user experience design... [...]

Sucharita Mulpuru says, “In a recent Forrester-Shop.org study, we found that 70% of online retailers are investing in “content” in the coming year. What sort of content you may ask. Usually when they say “content” retailers mean videos, blog posts and magazine-like content that is best for consumers at the top of the shopping funnel. This type of content though is notoriously difficult to monetize though. A number of companies like Babycenter in the late 1990s were the first wave of content-driving-commerce digital players to try this. They quickly realized it was not only difficult... [...]

Jacob William says, “Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising, its reach and penetration is far greater. According to a report by Forrester Research, the world had over a billion active PCs by the end of 2008. This number is expected to rise to two billion in 2015 on the back of strong growth in the emerging... [...]

John Busby says, “From the boardroom to the bus stop, you need only look around to see that smartphones are everywhere. “Sent from my iPhone” email signoffs are ubiquitous, and major corporations are integrating mobile apps like Periscope into their marketing strategy to boost customer engagement. Like it or not, mobile has surpassed print, TV, and desktop as the primary mode of communication between companies and consumers. The upside for advertisers is that when mobile consumers never—or rarely—go fully offline, they become more accessible and more engaged than ever. But... [...]

Jack Simpson says, “Earlier this week we asked four digital marketing experts whether they were concerned about the rise of mobile ad blocking and what publishers can do to tackle the issue.  In this follow-up Q&A we asked the same four people how they see the issue developing and what action publishers will need to take if ad blocking continues to grow. How do you see this issue developing? Jon Williams, Marketing Director EMEA at Opera Mediaworks: For now it looks like ad blocking is here to stay. Apple will continue to push advertisers away from its browser (where its makes no money... [...]

Darryl Adie says, “When retailers talk about conversion, they’re generally talking about purchasing. Mobile purchasing has risen considerably in the past few years, with a third of all online sales now taking place via smartphones and tablets. However, as recent YouGov research (registration required) into the smartphone habits of more than 2,000 UK consumers shows, many shoppers are still not closing the deal on their smartphones. Reluctance to purchase For those that own a tablet and a smartphone, only 7% would opt to buy a product via their mobile. Despite not clicking ‘buy’... [...]

Tiffany Monhollon says, “Earlier this year, Google announced an important algorithm change dubbed as “Mobilegeddon” that boiled down to one big takeaway: businesses that do not have a mobile-friendly website will no longer perform well in Google’s mobile search. In fact, the update might have meant that businesses without mobile sites would fail to rank in mobile search at all. It’s rare for Google to explicitly target the direct impact of an algorithm update to such a specific factor, and the announcement resulted in a wave of media coverage and industry hype around the importance... [...]

Bryson Meunier says, “So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying attention to, so you made your site responsive or at least gave mobile searchers content they don’t have to pinch and zoom to view. Mission accomplished. On to the next thing. Right? Maybe not so fast. Here’s an example that might make you think twice. The other day, my wife asked me to pick up something for dinner, and being a carb-based lifeform from the Midwest in close proximity to a Noodles & Company, I went to my phone... [...]