Gina Roughan says, “From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach. From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them. This is not news: This is 2016, and brand marketers have read the UK mobile stats. But whether or not brands are embracing the full opportunity offered by mobile technology is another matter. Optimising your brand’s desktop presence for mobile is just... [...]

Micah Pratt says, “Each year entrepreneurs, marketers, business owners, and more anxiously await the release of the Mary Meeker’s Internet Trends Report. And while the 2016 report shows that our global economic growth has slowed and that garnering new Internet users in more developed countries has become more difficult, it’s quick to point out that opportunities do exist. Here is how business owners and entrepreneurs can take advantage of these opportunities. If You Aren’t Investing in Mobile, You Are Quickly Falling Further Behind Internet advertising in the United States has seen... [...]

Himanshu Sareen says, “The cable television industry is in real trouble. Flurry Analytics and the U.S. Department of Labor Statistics found that in 2015, the average U.S. consumer spent 168 minutes each day watching television and 198 minutes per day engaged in mobile apps. And in 2014, a comScore whitepaper reported that total mobile usage officially outweighed desktop computer usage, 60 percent to 40 percent respectively. So while it’s undisputed that mobile apps are big, they can only remain heavy-hitters as long as they remain relevant, and the best way to know that is through proper... [...]

Joe Pulizzi says, “Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able as the world’s feet. Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over. What’s a content professional to do? Greg Verdino, managing partner... [...]

Marcia Riefer Johnston says, “Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able as the world’s feet. Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over. What’s a content professional to do? Greg Verdino, managing... [...]

Entrepreneur team says, “If you are writing content, you may think that issues related to mobile devices are not something you should be concerned with. Readers using small screens interact with the content you write in a different way. You will need to learn some best practices for mobile content writing to begin to engage with this new and growing audience. Mobile Experience Studies show that the experience of reading on a mobile device is different from the experience of reading on a larger screen. On traditional screens, eye-movements tend to start at the upper left corner and move right... [...]

Jim Yu says, “According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle. People are mobile, not just their devices. Customers are making decisions based on mobile content that serves the right purpose at the right moment. Content, therefore, needs to address user intent... [...]

Ray Beharry says, “Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond. Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the potential damage it could (and did) do to small businesses. As the changes continue—and best practices regarding new tech adoption and media channel preferences evolve more and more rapidly—it’s... [...]

Ben Davis says, “I was privileged to hear Avinash Kaushik speak at Syzygy’s excellent Digital Innovation Day last week. Avinash discussed some of his favourite mobile experiences. Here are 12 of them. 1. Hilton HHonors app: check-in and digital key The Hilton HHonors app allows users to check in and check out, pick a room, pick a floor and, at selected hotels, to unlock rooms and elevators with a digital key. Avinash said he prefers to stay in a Hilton that uses digital keys, and he invariably pays more for it. CX he argued, is the confluence of love and profit”. 12 outstanding... [...]

Tommy Wyher says, “If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases. These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their niches. Once you discover the five reasons why you need a mobile marketing strategy, you’ll be one step closer to hitting the target with your ideal customers. Without further ado, let’s talk about the five key reasons for designing and implementing... [...]