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Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients.Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can... [Read more]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns.Agile MarketingMartech Today team is hosting a webinar on ‘4... [Read more]

Page Rank is a measure of how much search engines (specifically, Google, but other search engines usually agree) value your site and send searchers to it for relevant queries.A high page rank indicates Google likes the site. At takes time and effort to build high page rank for a site. Rarely does a site earn high page rank quickly.However, there is... [Read more]

Google’s discover ads format is in beta. The discovery ad campaigns enable you to deliver rich, personalized ad experiences to people who are ready to discover and engage with your brand. Google Discovery AdsDiscovery ads appear on YouTube home feed, Gmail social and promotions tabs and Google Discover feed. MetricTheory contributor... [Read more]

Your landing pages work as central stage for the products or services you are trying to sell. You can make your landing page perform better with a strong copy that helps you to persuade your prospects to make a purchase. PPC Hero contributor Alexandria Nixon has shared five elements of a high converting landing page copy.Read Nixon’s... [Read more]

Google mobile ads refers to the ads that appear on mobile devices. These ads appear in mobile search results and on mobile-optimized websites. They bring a lot of possibilities for business growth by allowing you to reach millions of mobile Internet users. To help you better understand mobile ads, Google AdMob’s Omri Dolev has highlighted... [Read more]

Everyone want to make his products or services useful to the customers and by doing this establish strong business roots. For doing this only money cannot help you, you also need a well-thought strategy that enables you to make your services memorable. SmartCompany’s Emily Tylor has shared a four-step process to make your business more... [Read more]

A strong local SEO strategy helps you to reach out your prospective customers via search engines. You can develop such strategy by working on content, on-page optimizations, and link building focused on localized intent.Google SEOMOZ team has published a new video ‘The Local Algorithm: Relevance, Proximity, and Prominence’... [Read more]

Effective copywriting is very important for achieving your SEO goals. A well-written copy enables you to get more web traffic.Cognitive SEO contributor Andreea Sauciuc has published a new guide ‘SEO Writing for Copywriters’ to help you improve your SEO copywriting skills.Sauciuc says, “We’ve put or hands to work to let you know... [Read more]

Google Analytics platform makes it possible to track your website performance so that you can make necessary changes to achieve better results. Orbit Media Studios’ Andy Crestodina has shared a four-step process to track your video views in Google Analytics using the Google Tag Manager.Crestodina says, “Do you have videos on your website?If... [Read more]

According to a Statista study, by 2023, there will be an estimated 4.3 billion global email users. Considering this big number future email marketing campaigns can bring you better ROI with the help of personalization.AWeber contributor John Corcoran has shared 16 tips from today’s top email marketers. Read this article to improve your... [Read more]

Effective communication is the key to improving your marketing performance. By connecting with your audience in a personalized manner you can strengthen the impact of your campaingns. In addition, Copyblogger contributor Sonia Simone has shared five elements that can help you to improve your marketing efforts.Simone says, “Here are five critical... [Read more]