Latest News
29% Budget Spent on Marketing Technology [Report]
The Marketing Land contributor Jennifer Videtta has shared some useful findings from Gartner’s CMO survey. According to the share statistics, in 2018 chief marketing officers spent 29% of their total budget on improving marketing technology. Talking about the findings, Videtta says, “According to the survey, CMOs spent an average of 25 percent... [Read more]
How to Optimize Your LinkedIn Account for SEO [Podcast]
The Rank Ranger team has published a new podcast episode featuring Yoel Israel on ‘How to Optimize Your LinkedIn Account for SEO’. The Rank Ranger team says, “In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses: What you can do to get your LinkedIn and your business’s LinkedIn profile on... [Read more]
Using UTM Parameters in Your Email Marketing
Your email marketing strategy needs to be evolving for better impact and even better ROI. The UTM stands for ‘Urchin Tracking Module’ and it is a set of code that helps you find out how many visitors came to your website through your email campaign. The Email on Acid team has published a comprehensive article on using the UTM parameters... [Read more]
Improve Your Blog Performance with These 10 WordPress Plugins
Your WordPress site requires quality plugins that can feature the site in search engines, make it interactive, protect it from spam etc. The Social Media Today’s Larry Kim has shared a list of 10 best WordPress plugins you should use in 2019. Kim says, “The right WordPress plugins can make a major difference in your digital marketing process. There’s... [Read more]
How to Test Content Marketing and Digital Campaigns with Social Media [Podcast]
The Social Media Today team has published a new podcast episode on ‘How to Test Content Marketing and Digital Campaigns with Social Media’. Pam Moore says, “In this 25 minute podcast you will learn: 8 ways to use social media to test your own marketing and social media programs How to test headlines for blog posts within seconds How... [Read more]
Are You Losing B2B Leads Due to Your Website?
Your website plays a pivotal role in running your business smoothly. It is the first landing point where your prospects comes first. Michael Davis, a contributor on JeffBullas.com has shared an article highlighting five signs that indicate that you are loosing your b2b leads because of your website. Davis says, “There are many reasons that a... [Read more]
Examples of Interactive Marketing [HubSpot]
The HubSpot contributor Clifford Chi has shared seven examples of Interactive Marketing. Interactive marketing refers to the form of marketing wherein your audience interacts with engaging visuals or videos within your content. Clifford says, “Relying on the content formats we used yesterday to educate and entertain our audience today is fine,... [Read more]
‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ Webinar April 11
The ClickZ team is hosting a webinar on ‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ on Thursday, April 11, 2019 at 1.00 pm ET. The webinar will be presented by Tim Flagg, ClickZ Podcast Host andDigital Marketing Consultant, ClickZ and Blair Symes, Sr. Director of Content Marketing, DialogTech. The ClickZ team... [Read more]
‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ Webinar April 11
AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT. The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying... [Read more]
‘7 Terrible, No-Good SEO Tactics to Abandon Forever’ Webinar 2.00 pm ET [Webinar]
The Search Engine Journal team is hosting a webinar on ‘The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon Forever’ on Wednesday, April 10, 2019 at 2.00 pm ET. This webinar will be presented by Julia McCoy, CEO, Express Writers and Danny Goodwin, Executive Editor, Search Engine Journal. The SEJ team says, “Bad SEO... [Read more]
The ‘AI for Marketers’ Era Starts Now [Podcast]
The Convince & Convert team has published a new podcast episode titled ‘The ‘AI for Marketers’ Era Starts Now’. In this podcast Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, discusses the role and impact of artificial intelligence in the digital marketing universe. You will learn... [Read more]
Four Ways to Improve Your Content’s Relevance
To make your content marketing campaigns successful you should make it more relevant so that your audience finds it useful. The Target Marketing contributor Daniel Burstein has shared four ways to help you improve the relevance of your content marketing. Burstein says, “A common question I get about content marketing is how to find content topic... [Read more]
