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Martech Today has published a replay of a webinar on ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’. The Martech Today team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional... [Read more]

HubSpot has published an in-depth article on ‘What is a Dofollow Link?’. The HubSpot team says, “PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their... [Read more]

Marketing objectives help you to clearly defined goals that guide your marketing efforts. With clearly set marketing goals, you can come out with a strong marketing strategy. Ahrefs contributor Michal Pecánek has published a guide to help you set marketing objectives. He says, “Marketing objectives are clearly defined goals that guide your marketing... [Read more]

With the passing time, the need for a strong social media strategy continues to gross as the number of social media users is growing constantly. Entrepreneur magazine contributor Arash Derakhshan has shared four ways to develop a winning social media marketing strategy in 2021. He says, “Here are a few ideas and suggestions that would help brands position... [Read more]

SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re... [Read more]

Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings. SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content. He says, “In this guide, I’ll look deeper into the causes of duplicate content,... [Read more]

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Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft, Cortana are the technologies that have changed the way people search for information. With the widespread adoption of voice search, businesses are finding greater opportunities to reach more prospects and customers. Tech Guide has published an in-depth article on voice search technology. The... [Read more]

Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’. This guide covers the following: Chapter 1 Core Web Vitals Chapter 2 Google Passage Ranking Chapter 3 Optimize for Featured Snippets Chapter 4 The Rise of Visual Search Chapter 5 Domain Authority 2.0 Chapter 6 Video Continues to Surge Chapter 7 Master Search... [Read more]

HubSpot contributor Alexz Miller has published an article highlighting top social media tools you need to use in 2021. He says, “One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy. For example, HubSpot’s Social Inbox tool helps you prioritize... [Read more]

Social Media Today is hosting a webinar ‘Consumer Trends in 2021: What’s Actually Changing?’ on Tuesday, January 26 at 2.00 pm ET. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective.... [Read more]

The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about... [Read more]