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Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.PPC Hero contributor Luke Carlino has published an article highlighting 7 PPC trends you should follow in 2022.He says, “The Pay-Per-Click (PPC) realm is one that can significantly boost your business... [Read more]

Social Media Examiner has published a new video ‘Instagram Algorithm Decoded: Facts and Myths’ explaining Instagram algorithms.The SME team says, “Want more eyes on your Instagram content. Wondering how Instagram prioritizes different types of content? In this video, expert Natasha Samuel explains what you need to know about the Instagram... [Read more]

A Marketing Funnel is a series of marketing offers, connected together so that there is one “gateway” product, perhaps free, that is offered to a wide array of people in order to get as many as possible into the funnel. Those who take that offer are then offered a second product.Those who invest in the second product may be offered a... [Read more]

The Early Bird window for the big new course release from Content Sparks – Create Your Social Media Master Plan – ends at midnight, PST.This is a comprehensive course that you will learn a lot from, to improve your own social media marketing effectiveness and, if you choose, you can teach it to others.This value-packed course walks step-by-step... [Read more]

SEO is everyone’s requirement today. But at the same time, it is a challenging process. You need to keep it in sync with the search engine algorithms to get the best results.Inflow contributor Alex Juel has published an article describing the process of SEO and how much time could SEO take to deliver expected results.He says, “SEO works,... [Read more]

Simulatri is fresh software from Architech Labs that’s perfect for online mearketers looking to improive their results.It lets you map out, pre-optimize, and simulate all kinds of sales funnels before you build them. Saving you time, expense, and removing the guesswork before you press click to instantly build the funnel for you.In today’s... [Read more]

Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’.Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.”This... [Read more]

Salesforce has published the ‘7th Annual State of Marketing Report’.This report highlights five major trends and insights from 8,200+ marketers.The Salesforce team says, “What’s on the minds of today’s leading marketers this year and beyond? Find out in our 7th State of Marketing report, where you’ll learn why:66% of marketers... [Read more]

Social Media Examiner is hosting the ‘Social Media Marketing World 2022’ conference in San Diego on March 14-16.According to the SME team, Social Media Marketing World will attract some of the world’s top social media experts.The SME team says, “Here’s just a small sampling of the expert trainers who are speaking this year:✅ Mari... [Read more]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing.Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021.The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date... [Read more]

Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one.Content Marketing Institute is hosting a webinar ‘ABM and Video: The Made-in-Heaven Marketing Match’ on Wednesday, November... [Read more]

Social Media Examiner has published a new video ‘How YouTube Recommends Videos, YouTube Analytics Updates, and More’ featuring Michael Stelzner and Diana Gladney.Watch this video to discover:YouTube explains how their recommendation system works Video Survey Responses Explained Are Tags and Shares Important? New YouTube Analytics Features... [Read more]