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Google Analytics 4 (GA4) has been with us as a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way.Adswerve contributor James Angerman has published an article on building your Google Analytics 4 skillset using new demo properties (GA4 demo properties... [Read more]

Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for.Semrush is hosting a webinar ‘Purpose-Driven Content and SEO: A Modern Strategy to Drive Organic Traffic and Conversions’ on Thursday, November 4, 2021.The Semrush team says, “Interested... [Read more]

How to start posting on different social networks is one of the most common questions every new social media user faces.To help you deal with Instagram entry, Sue B. Zimmerman has published a new video ‘Are you New to Instagram and Not Sure What to Say?’ explaining how to make your initial posts.She says, “Are you New to Instagram... [Read more]

Prime is a multichannel marketing application for bringing traffic to your site to grow your business.It contains the best collection of cross-channel marketing tools giving you 7 ways of generating traffic:1. Messenger Chat BOT Marketing Tools2. Email Marketing Tools3. SMS marketing Tools4. Social Media Marketing Tools5. Push Notification Marketing... [Read more]

Content Marketing Institue is hosting the Visual Storytelling Summit on November 3-4, 2021.This free event will cover video, visual storytelling, creative collaboration, creating improved digital experiences, and more.The CMI team says, “We’ll be featuring an encore performance of Amy Balliett’s Content Marketing World session “The Critical... [Read more]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO.Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage.Search Engine Journal is hosting a webinar ‘Keyword Research for... [Read more]

Email turns 50 this month. It has been one of the most powerful tools we have ever had. It has simplified our lives and being marketers, we are the ones who have utilized emails most often.Dominic Smith, Content Lead at Google Workspace has published this must-read article titled ‘Email is 50 years old, and still where it’s @’.He says,... [Read more]

The Google Analytics 4 (GA4) platform has been with us for almost a year now. It has been loaded with numerous features to help you improve your website performance.Builtvisible contributor Gary Stubbenhagen has published a comprehensive article on preparing for the GA4 switchover.He says, “Google Analytics 4 (GA4) turns a year old in just a... [Read more]

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking... [Read more]

Art Flair, Pallab Ghosal, and Ram Rawat are launching new SaaS software, Scroll N Bank, designed to bring you free traffic from the only 2.45 Billion user database in the world, Facebook.Flair, Ghosal, and Rawat say:“This new Push-Button App Exploits An Untapped 2.45 BILLION User Free Traffic DataBase & Makes Us $297 Per Client In 60 Seconds... [Read more]

The online advertising landscape has transformed how businesses promote and sell their products and services.The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’.She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless... [Read more]

Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility.Search Engine Journal is hosting a webinar ‘3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022’ on Tuesday, November 9, 2021.The Martech team says, “Agility... [Read more]