With the increase in the use of mobile devices, optimizing for voice search is very important to achieve SEO success. According to a Gartner research, 30% of all browsing sessions will include voice search by 2020. Convince & Convert’s Ann Smarty has shared four steps to help you optimize websites for the voice search. Ann says, “Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out the best way to take advantage of it. While most digital marketers have a basic understanding of SEO, voice search is a more complicated issue. First,... [...]

Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts. The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing. Ham says, “While historically thought of as a consumer tool, voice technology is being embraced by more and more B2B customers. Nearly half of respondents to a survey conducted by Stone Temple Consulting said that they use voice search at work. Ninety percent of executives do research from their mobile devices... [...]

Voice search has been expected to bring a lot many opportunities for different sectors in online business as the growth of mobile has been exceptional. The Higher Visibility team has published its findings from the surveys conducted in 2017 and 2018 highlighting the usage of voice search. Some of the catchy findings are: In 2018, 40% people said they don’t use voice search against 28.7% in 2017 During these two years the voice search users who used it at least once per week decreased from 27% to 21%. Talking about the voice search loyalty, Adam Heltzman says, “Still, voice search... [...]

Voice search has been growing with the rising number of mobile devices. This new technology has presented a new way for the brands to enter the households of the people and monitor their activities and present relevant offers. Econsultancy columnist Rebecca Sentance has shared an article on the future of paid voice search and some ways you can monetize it. Talking about the future of voice search and voice connectivity, Sentance says, “Since the introduction of Apple’s iconic voice assistant, Siri, with the launch of the iPhone 4S in 2011, voice devices have come a long way. While we initially... [...]

Voice search is going mainstream with rising number of Internet-connected devices. Also the apps are making it easier for the Internet users to access the web with voice. An article published by Yext has revealed some useful facts about the current status of the voice search. It is based on a research commissioned by Yext with 2,000 UK consumers. 70% of the survey respondents said that they are yet to act on the results provided by voice search alone. They are still looking to cross check the information offered up by voice search tools with what they can read on their phones and computers. The... [...]

Econsultancy columnist Ben Wood has shared five ways to help marketers optimise their content for voice search in 2019. Wood says, “Here are five tips for optimising your content for voice in 2019 and beyond. 1. Answer customer questions with featured snippets Also referred to as “position zero” due to its prominent location at the top of the SERP, a featured snippet is essentially an extract from a web page that Google has determined best answers the user’s query. Most commonly, it takes the form of a bullet point list, a short paragraph of text, or a table of information. According... [...]

Voice is another feather added to the search engines and it has picked up momentum due to growing number of Internet connected mobile devices. Econsultancy columnist Ryan Roberts has published an analysis of the way voice search is expected to different industries. Roberts says, “The aim of this blog post is to explore how industries can cater for this shift in landscape, but to also offer an insight into largely saturated industries who we believe will benefit the most, in a world where voice is king. How has voice search changed consumer behaviour? Five years ago, the answer to this question... [...]

Digital Marketing Depot is hosting a webinar on ‘Using Voice Search to Transform Your Local Search Strategy’ on Thursday, September 11, 2018 at 1.00 pm EDT. The DMD team says, “Join our local search experts as they cut through the myths around voice search and show you how to transform your search efforts to master the voice search opportunity. Attend this webinar and learn: How to optimize your online listings to boost voice search results Why Google Posts and FAQ pages are essential to your VEO strategy The building blocks for your new content strategy Best practices for testing... [...]

Voice search is on rise with the increasing number of Internet connected devices. To cope with this promising change the webmasters need to prepare their websites to effective respond to the voice based actions. To help the brands and marketers in optimizing the websites for voice search, Content Marketing Institute columnist Robert Katai has shared three tips. Katai says, “Let’s focus on three major steps to make your site louder (i.e., higher rankings) for the ears of voice searchers. And, really, these tips work to improve your site for all types of searchers. 1. Optimize for speed Google values... [...]

Econsultancy’ Nick Hammond has shared an article highlighting the challenges and opportunities being brought by the voice search. Focusing on the marketing changes we could expect from voice, Hammond says, “Some of the more obvious effects of voice activation may include — the complementing of human customer service with voice activiation; the ‘long-tail’ impact on search (as voice searches are generally longer than text searches); and the rise of selling through voice search. Some less obvious effects may include — the monetisation of ‘conversation data’ and the... [...]