The voice is ruling over the web and so a clear question that would come up to our minds is – what is the future of screen-based search? Econsultancy columnist Marcus Tober has shared five points justifying the survival of screen-based search in the coming years. These facts also tell us plenty about the marketing based on this technology. Tober says, “To be sure, voice assistants and voice activated devices are fantastic. They allow you to be online, scour the web and remain productive when your eyes and hands aren’t free – while driving, cooking, walking, socializing, exercising... [...]

The Search Engine Journal is hosting a webinar on ‘Future of Voice Search’ on Wednesday, March 28 at 2.00 pm EDT. Duane Forrester will talk in the webinar. SEJ team team says, “Voice search is revolutionizing the way customers search and consume content. With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond. Search professionals need to re-think and expand strategies in order to stay on top of the game. We have to take a deeper look at conversational search and how it can... [...]

As we know that voice is the new driver of the Internet and the conversions we plan to achieve, it is crucial to analyse the key elements that help improve your ranking in the voice search. Search Engine Land columnist Greg Sterling has presented an analysis of eleven voice search ranking factors. Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have... [...]

Voice search is becoming the new driver of search and so of online advertisement. With rising number of mobile devices voice is the future and we need to optimize for it. HubSpot columnist Amanda Zantal-Wiener has shared ten ways to optimize for voice search. These ways have been suggested by various SEO experts. Pointing to Page Speed, Amanda says, “When it came to page speed, our SEO experts actually believe it might not play a major role in voice search optimization. “PageSpeed is probably not a [direct] factor in voice search,” says Pan. “But sites that are well-optimized... [...]

Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics. Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors. Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also... [...]

Voice search is the new revolution. According to Mary Meeker’s Internet Trends report, there was a rise of 35% in voice searches between 2008 and 2016. Search Engine Land columnist Sherry Bonelli has shared five strategies to help marketers create content for the voice-first world. Bonneli says, “As an SEO, you need to have a solid understanding of some of the search strategies that can help you rank for voice search, especially since voice search volumes continue to climb. By understanding these strategies and effectively using them on your site, you can increase your odds of being the... [...]

The access to information has been revolutionized with the availability of Amazon Alexa and Google Assistant. This leads the Internet towards the direction of voice technology that is consumed by people worldwide. Econsultancy columnist Nikki Gilliland has highlights how voice technology will change consumer behaviour over the time. Gilliland says, “So, what are consumers using voice technology for exactly? According to Google, the majority of users turn to devices like Amazon Echo in order to multitask. For example, asking Alexa to play music while they’re busy doing something else like... [...]

Voice search is expected to be the new driver of web now. With the worldwide adoption of mobile devices the web is ready to be driven by voice. In December 2017, Google talked about its Search Quality Rating Guidelines for the webmasters and content marketers. Also the launch of Google Assistant leads us towards the voice era of the web. Econsultancy columnist Ben Davis has shared an article advising marketers to be ready with the voice compatible content. Davis says, “Voice search strategy could resonably follow featured snippets strategy. Search Engine Land lays out the following process: Identify... [...]

With the increasing use of mobile devices, voice search is the ‘in thing’. It has devised a new path for the searchers and marketers to reach out their goals. Content Marketing Institute’s Britney Muller has shared an article offering some useful tips on creating content that fits into voice search algorithms. Muller says, “First, know there isn’t just one approach to SEO for voice. Google Home uses Google data, Siri pulls Bing data and Alexa pulls in Bing and Amazon data from your personalized shopping habits (unless customized to do otherwise). It’s really interesting... [...]

The use of smartphones and tablets has surpassed the desktops and laptops before a long time. With this advancement, voice search has become a most adopted ways to search online. Search Engine Land columnist Bryson Meunier has cited three reasons why marketers opt for voice search to enhance the effectiveness of their SEO in 2018. says, “I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand... [...]