In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020. Search Engine Land has published an interaction with Yext VP of Industry Insights Duane Forrester on how marketers can strategize to win at voice search game. Michelle Robbins says, “In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with... [...]
Archive for the 'Voice Search Marketing' Category
In 2016, 20% of mobile queries on Google were voice searches. By the end of this year the number would have almost doubled since the number of mobile devices have rose everywhere. Busienss.com columnist Tom La Vechhia has shared three ways for marketers to optimize for the voice search. Vechhia says, “Here are three ways to optimize your website for voice search now. 1. Adopt long-tail keywords. When creating your web content, you must optimize for long-tail keywords vs. three-word keywords. Though you might write “best pizza in town,” with voice search, you may say, “What... [...]
In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020. Forrester’s Collin Colburn has published an article advising marketers to optimize for voice search now. Colburn says, “Any conference, webinar, or article around the future of search marketing will talk about voice search. Many are predicting voice search will account for 50% of all searches by 2020. And kids are even using intelligent agents (IAs) like... [...]
Search engines have played an important role in development of the businesses beyond the borders. It is a technology that drives customers to businesses. With the evolution of voice search due to increased use of smartphones and tablets, businesses can exapet even more from the web. And it is high time for search marketers to give due importance to the voice search technology and its optimization. Sherry Bonelli of Marketing Land has written an article stating the importance of voice search in today’s marketing efforts. Bonelli says, “According to Hitwise, nearly 60 percent of searches... [...]