HubSpot has released an ebook titled How to Deliver Data-Driven Web Design to Clients. The book teaches how to develop web design based on data. David Boroi says, “As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys. During a testing period, agencies can present the results... [...]

Mike Blumenthal has reported the launch of new Google My Business website creator. According to Blumenthal, it is accessible either via the Google My Business dashboard. Talking about Google’s revamped site creator, Blumenthal says, “The product lacks a number of obvious features like social sharing buttons, structured data, control over title tags & meta-descriptions  and an easy way to create a call to action button. It does however allow a small business operator to produce an attractive mobile ready site  in 5 minutes. And it is well suited to a first time website for a business... [...]

Yahoo! Aabaco Small Business has introduced  ‘Website Builder Lite’ that will cost webmasters $1 a month. After the first month, a Lite subscription is $5 per month. The software features 150 website templates. Raghu Kodali, Director, Product Management, says, ”With Lite, connecting a domain to your site has never been easier – choose an existing domain you have with Yahoo or a domain from a third-party provider. And unlike our other plans, Lite lets you connect a domain name after you’ve already built your website. In the meantime, you’ll be able to see your website... [...]

An effective website helps your convert prospects into customers. This conversion can be possible with a website that is easy to navigate. Entrepreneur columnist Jim Higgins has share three ways you can increase conversion on your website. Higgins has focused on informing prospects, CTAs and sharing customer testimonials. Focusing on the use of testimonials, Higgins says, “We all know that “calls to action” are important to getting customers to convert. These are the little messages built into your website that tell your customers what to do — what action you want them to... [...]

If people don’t respond to your offer, whether online or in person, you don’t make a sale. And you don’t earn any money. Ultimate Sales Conversion Guide 2017 was prepared by Liam Austin and his team at Entrepreneurs HQ to address this critical issue. After surveying their 150,000+ audience, Entrepreneurs HQ wasn’t surprised to discover that many of them wrestle with this conversion issue. Ultimate Sales Conversion Guide 2017 is their response. And for one week, they are making it available at no charge. This guide addresses the foundations of successful sales conversions... [...]

An effective website homepage design leads marketers to convert visitors into customers. With newly launched web design tools it is very easy to craft a homepage but without proper insight no homepage can be designed well. According to Lindsay Kolowich, your homepage gets you an opportunity to make a great first impression on your customers which makes it the most important web page on your website. Kolowich says, “For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s... [...]

A website’s home page leads the visitors and has the caliber to convert a visitor into customer. With the evolution of dynamic web pages, it has been easier to customize the web pages according to the need and choice of the consumers. On MOZ blog, Cara Harshman has written about the ways companies have utilized their home pages and have been successful in growing thier business. Harshman advises marketers to consider the value of homepage and work on it in a way that they catch the customers. Harshman says, “Marketers spend so much time and energy developing personas and messaging for... [...]

Liraz Margalit says, “There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience. Shopping behavior has quietly evolved into a new era. Shoppers now are more likely to buy something online than in a brick-and-mortar store,... [...]

Bryan Stenslokken says, “The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings appear in SERPs. By properly implementing structured data markup from schema.org, you can gain a competitive advantage, increase click-through rate, drive additional traffic and cost-effectively improve organic search... [...]

Marcus Miller says, “Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the... [...]