Lindsay Kolowich says, “Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it’s that last part that’s crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web design needs? It all starts with the “About Us” page. For a remarkable about page, all you need to do is figure out your company’s unique identity, and then share it with the world. Easy,... [...]

Ben Davis says, “In 2017, more websites will be reducing their primary navigation options. But why, and who has done this already? As Michael Sandstrom has previously pointed out on the Econsultancy blog, it’s all about defeating the tyranny of choice. Michael advocates reducing choice paralysis by choosing relatable products categories, perhaps fewer in number, to encourage a smooth transition through the site. We highlighted this trend in our 2017 web design trends, and did find a few dissenting voices in the comments, some of which suggested that ‘hiding’ an important... [...]

Ben Davis says, “At the beginning of the year we take a look at current web design trends. In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It’s a concept defined by Google, as part of Material Design. I thought it would be useful to round up some examples of meaningful motion, so below are five examples which I’ve taken from Google’s Material Design guidelines, as well as the Material Design Awards 2015 and 2016. There is a whole bunch of information in Google’s guidelines – on duration and easing, movement, transforming... [...]

Julie Joyce says, “A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for. Many SSL providers offer a wealth of add-ons, which makes comparing providers relatively difficult. This guide will help answer several common questions so that you can find the certificate that best suits your needs: – What type of SSL certificate... [...]

The new Convertifire by Stefen van der Vlog is an all-in-one tools to understand the behavior of your site visitors. Where on your site they decide to click through and buy; where they decide to give up and leave, and lots more. This new software provides the perfect addition to your Google Analytics data. Here are some of the additional data it can give you: ■ Click maps including confetti, smudge, and element modes ■ Eye-movement maps with ninja-like powers so you’ll know where they look ■ Scroll maps that provide details of visitor activity ■ A robust play-back tool so you can... [...]

Liraz Margailt says, “The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some digital businesses seem no different from the masses who fail to achieve their resolutions after several weeks or months of trying. For the past eight years, companies have dubbed each January “the year of personalization” when it comes to digital marketing. Because businesses have many different types of users who require various types of experiences, “personalization”... [...]

Nikki Gilliland says, “From smug and self-involved to downright dull – the ‘About Us’ page on a website is always a tricky thing to get right. Like the much-maligned FAQ page, it’s often left forgotten about. This shouldn’t be the case. It presents a great opportunity to inject some personality while promoting brand values. So, what does a decent ‘About Us’ page look like? I’ve had a quick scout about to find the brands doing it well. Here are 10 brilliant examples to inspire you. Cambridge Satchel Company Cambridge Satchel Company might sound like the name of a... [...]

For the second time in the last year, iGloo website builder is making big sales. It was an immediate success in June when it was launched, selling 6,000 copies in just a few days. Now the updated (or “reloaded”) version is selling like hotcakes, too. However, Josh Ratta, the creator, has decided to close down the launch pricing at 2 PM EST today (He 4extended the offer through Saturday). If he sells it again, the price will probably be higher. This website builder software is simple enough for a beginner with minimal technical skills, but so powerful that, as Ratta puts it, it is “Trusted... [...]

Eric Siu says, “Thanks to an influx of website builder tools on the internet, anyone can build a website without any prior web development or design experience. However, choosing from the tools in front of you may not be that easy. Which features matter most — and is there a right way to choose? Five features you should compare Every business has its own process of vetting tools and partners, but when it comes to the choice of website builders, the proposition is pretty clear. Examine the following features and you’ll end up finding the right platform for the job. 1. Price  People... [...]

Last June, iGloo website builder was launched. It was an immediate success, selling 6,000 copies in just a few days. Today, Josh Ratta, the creator, is releasing an updated version of this software that does even more for you. Some of the new features include: • iGloo Member, enabling users to now create beautiful membership sites with their iGloo pages as well as other WordPress pages. • Advanced marketing & engagement features such as ‘dynamic variables (use the to create custom pages with the name of your visitor), voice-over Calls To Action, sound effects, looping animations and... [...]